Insta-Exchange

by Group 6

Insta-exchange: An Instagram marketplace. • Anyone with an Instagram account can buy and sell Instagram photos online

• Users create their own gallery and share their photos to anyone, anywhere in the world

• Users can directly print from APP

With the rise in popularity of…

• smartphone photography

• accessible editing software

• easy-to-use filters

everyone can create extraordinary photos.

Insta-exchange provides a platform to monetize users’ photo sharing.

The market opportunity for Insta-exchange is huge as it stems off of the success of the multi-million-user Instagram app.

The competitive advantage?- Disintermediation

- On-demand

- Convenience

A simple easy way for users to enjoy, share and earn from the photos they take everyday.

The Opportunity

- 61% of the UK have Smartphone's 53% of the US have Smartphone's

- Instagram ranked #7 for most popular downloads from the apple store in 2013*

- Room for a good app that allows users to take and then sell photos no matter the level of photo expertise.

Why Us and not them?

- We aim to allow budding photographers to buy & sell each others photos in a socially engaging manner globally

- Other similar photo based apps only really gear their app at professionals. Room for an app for amateurs!

*Source: USA Today 2013

Market Opportunity & Value Proposition:

Key Activities

● Software Development

○ App development

○ Web development

● Customer Services

● Marketing

● Distribution

Key Resources

● Software Developers

● Software

● Instagram’s API & Data

● Customer support / tech

support

● Integrated online payments

● Printing & distribution

network

Key Partners

● Print Merchant/Distributor

● Instagram

● Instagram Users

Our Target Customers

Instagram Customers

Photography Enthusiasts

Amateur Photographers

Creative Agencies

Public Venues (Pubs,

Restaurants, Shops, etc.)

Customer Relationships

What relationships do our customers need?

· Buyer/seller relationship - Through automated

sales system + automated emails.

· Information - New products, what can I buy and

how much will it cost/ How can I start selling.

Through social media, email updates.

· Connectivity – Are my friends using the app? Like-

minded Instagram users? Essential to find the

pictures you want to buy. Through social

media/social element of the service.

· Support – Help with using the app, problem

solving, reassurance through the sales process,

updates on the status of the purchase/sale.

Through communities, social media, automated

emails.

Our customers use...

As Instagram users, our users are best reached via social media.

Costs?

· Social is a cheap way to build relationships, provide support and

respond to feedback.

· Twitter provides fast problem solving at a low cost, communities

provide a forum for more in depth discussion and problem solving with

minimal costs to develop and run.

· Automated emails are a little more costly, but essential for

confirmation of an automated sales process.

Channels & Phases

Awareness

Evaluation

Purchase

Delivery

After-sale care

Build through strong social media presence. Twitter, Facebook, Google+.Boost search ranking through focus on SEO and invest in PPC ads.

Promote discussion on forums and communities. Engage directly with potential customers on social media.

Simple online payment system. Money received by card payment online, and paid directly into seller’s bank account (minus our commission).

Product delivered by direct mail, e.g. via Royal Mail.

Automated emails keep customers posted on the progress of the transaction, invite feedback in email through survey, via social media, in communities etc.

Cost Structure

Recap:

● Marketplace for buying and selling smartphone photography

● Existing and active market with huge opportunity● Uniques business model● Low cost base = Highly scalable

Thank You