Instant Collections: How to Repurpose Events into Durable Online Learning Assets

- 1 -

The leader in online presentation tools & technology

Instant Learning Collections:

How to Repurpose Event Video intoDurable Online Learning Assets

Michael Kolowich, Founder/CEOKnowledgeVision@MichaelKolowich

Our agenda today

Designed vs. captured learning content Where does captured content come

from? On-demand presentations: what’s

possible How to capture How to create How to store, distribute, and build into

collections Your questions

- 2 -

Two types of multimedialearning content

- 3 -

Designed Content Repurposed or “Captured” Content

Why deploy captured content when possible?

- 4 -

“Interactive video content that once cost us $3,000 per finished hour to design is now costing $100-200 per finished hour to capture, without sacrificing effectiveness.”

--Director of Learning & Development,Global Recruiting & HR Services Company

e-Learning content is all around us!

- 5 -

Where to capture content in your organization

Employee orientations Company meetings Sales meetings Management training Executive conference keynotes Lunch-and-learns Tech chalk-talks Customer events

- 6 -

Example: Marketo User Summit

- 7 -

Example: Marketo User Summit

- 8 -

Most – but not all – captured learning content starts with two essential elements

A good communicator/storytellerPresentation slides, charts & images

Company: Alcatel-Lucent

- 10 -

Company: Alcatel-Lucent

Presentation slides,charts & images

Searchabletranscript

or translation

Dynamic referencelinks, footnotes,

& virtual handouts

Programmablezoom controlStreaming video

(with high-qualityaudio!)

Clickabletable of contents

for navigation

Customized playertemplates to fitin your website

Connections toLearning Management

System

Here’s what’s possible with today’s online presentation technology

So how do you get there?

- 11 -

Capture Assemble

Store/Collect/Distribut

e

Capturing Video Learning Content

Need to capture both the narration and the slides so they can be put together

Approach varies by capture source Content you capture yourself Content you ask others to capture for you Content that already exists and must be

repurposed

- 12 -

Tools for capturing video

Record to cardmedia like SD!Camera with XLR inputis useful for events.

Video tripods aredifferent…fluid head!

Plug into sound system.If you’re the only microphone,use wireless if possible;second shotgun micfor Q&A?

CAMERA

TRIPOD

MICROPHONE

Tips for capturing video for presentations

Ensure adequate lightingfor speaker

Prepare to track rovingspeakers

Generally, shoot from waistup to capture both facialexpressions and handgestures

Include screen when speaker interacts with it. Decide how you’ll handle live screen demos

edit in shoot the screen

Take notes on slide changes, other cues.- 14 -

When you’re getting video already recorded

Get it in digital file form if at all possible (not tape)

Compressed form is great, but: No smaller than 640x360 frame size Not less than 500 kbps bit rate

Ideal format for online presentations: Format: MPEG-4 (.mp4) file, H.264 Frame size: 640x360 Frame rate: 30 frames/sec (25 fps in

Europe) Bit rate: 496 kilobits/sec total (400k video,

96k audio)

- 15 -

Three steps to re-purposed content

- 16 -

Capture Assemble


e

• Video or audio files• Slide deck files, other images/web pages• Synchronization timings• Supplemental materials and links• Metadata (descriptions, speakers, etc.)

You’ll need a tool for trimming and compressing video

The good news: there’s a great one available.

The better news: it’s free.

MPEG Streamclip will: compress your video to

“web size” trim the start and end of

your video “normalize” your audio

volume

- 17 -

Three steps to re-purposed content

- 18 -

Capture Assemble


e

• Video or audio files• Slide deck files, other images/web pages• Synchronization timings• Supplemental materials and links• Metadata (descriptions, speakers, etc.)

Footnotes!!!

Why are footnotes andreference links important?

- 19 -

They invite viewers to deeper involvement with the material

They unburden the main presentation from material that’s of more limited interest

They increase credibility by documenting sources

They encourage exploration of more learning assets.

Putting it all together

- 20 -

(http://youtu.be/CrGZIxY7yHM)

Video

PowerPoint Deck

Reference Links

END RESULT

Interactive Online Presentation

- 21 -

Using an online presentationbuilding tool

Shown: KVStudio from KnowledgeVision

- 22 -

Synchronizing the video and slides

- 23 -

Fine-tuning the presentation: chapters, zooms, and footnotes

- 24 -

Translating rich-text footnotes to HTML

The final result…

- 25 -

…as part of a learning gallery

- 26 -

Three steps to repurposed content

- 27 -

Capture Assemble


e

Three options for distributing online presentations for e-learning

As standalone presentations Via your Learning Management System In a learning gallery

- 28 -

Your online presentation system should give you three options for sharing

- 29 -


- 30 -


- 31 -


- 32 -

Galleries: Organized Collectionsof Learning Assets

- 33 -

Galleries: Organized Collectionsof Learning Assets

- 34 -

To summarize…

Repurposed or “captured” content is a highly efficient and effective way to supplement your video learning assets.

Repurposable learning content is all around us. Capturing content well requires some

forethought, but is not “rocket science”. Modern tools are essential to creating online

presentations that engage, efficiently Collections of online presentations can be

assembled and distributed either through Learning Management Systems or standalone galleries.

- 35 -

Free Goodies!(see the links in the footnotes)

- 36 -

1 2

3

- 37 -

Thank you!

The leader in online presentation tools & technology

Technology

Instant Collections: How to Repurpose Events into Durable Online Learning Assets