INTEGRATING THE NETWORK EDGE

INTEGRATING THE NETWORK EDGE HOW FLEXIBILITY CREATES BUSINESS OPPORTUNITIES

Luc Ceuppens Vice President, Product Marketing

December 2011

2 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

TELECOMS AT A

CROSSROADS

Video

Traditional revenue streams

drying up

OTT competition

Net neutrality

DEPENDENCY ON

TELECOM GOES UP

Smartphones are the new

PCs

Individuals share more but

consume individually

Broadcast as we knew it is

dying

OPERATOR

STRATEGIES

Every strategy contains a two

pronged approach:

1. Implement further cost

control

2. Find and move into new

business opportunities

INDUSTRY OBSERVATIONS


ETERNAL CHALLENGE ECONOMICS Vs INNOVATION

Service

Innovation

&

Velocity

ARPU

Quality of Service

Reservation

Enhancement

Visibility

Monitoring

Security

Integration

Operational

Efficiency


LEGACY SERVICE DELIVERY SOLUTIONS FALL SHORT

Routers provide IP layer service treatment, routing and forwarding

IP, video and VoIP monitoring appliances support quality assurance and troubleshooting

NAT, firewall, IPS and application layer filtering appliances for increased security

More appliances are required for redundancy and sparing

Copyright © 2011 Juniper Networks, Inc


Convergence of wireline and

wireless edge services

Unmatched flexibility

TCO reductions

“3D” scale and capacity

SERVICE CONVERGENCE - UNIVERSAL EDGE

Mobile

Residential

Business

Mobile

Edge

Backbone

Service Provider Network

Broadband

Edge

Universal

Edge

Business

Edge

Business

Edge

Datacenters

IP/Internet


UNIVERSAL EDGE

The future of the edge is continued convergence, optimization and monetization

A “true” Universal Edge delivers the scale, performance, availability, and service agility that helps you gain a competitive advantage

Impacts hardware and software


Platform

Software

DELIVERING THE UNIVERSAL EDGE

Hardware

Application

Software

DPI

DAA

Voice with

SBC

Subscriber

Management Mobile

Security

Organic

Identity And Policy

Management

Multi-Access

Gateway Mobile Carrier

Ethernet Transport

WiMax

Gateway

Joint

GGSN

Ecosystem

Subscriber

Usage Reporting

Video Experience

Monitoring

Voice Experience

Monitoring

Media Caching

? ?

?


BREAKTHROUGH ECONOMICS FOR PROVIDERS

ROI TCO POWER

540%

47% 77% 63% 90%

Aggregation Residential

Edge

Business

Edge

Power

Use

Source: Synergy Research


VALUE IS SHIFTING FROM BASIC SERVICES TO LONG TAIL OF SERVICES/APPLICATIONS

How can you implement new services rapidly and add value for subscribers while reducing the cost of delivering new services and transporting information?

Can you run applications inside your network? Do you have the flexibility to expose a common set of capabilities to different parties based on reusable components?

Can you outsource application development?

Can you transport “over the top” content as efficiently as possible?

Service

Vo

ice

Data

Third party

services

Web 2.0

services

App

stores Downloadable

apps

Revenue potential increases

with number of applications

Blogs,

Forums

User shared

content

Community

SaaS

Advertising

Content

services

1. Increase the pool of application developers. Empower

them all with visibility and control of the network.

2. Service delivery platforms that provide broad and deep

visibility and control through network touch points.

3. Increase the frequency of interaction and decrease the

latency of the feedback loop between customer and

operator.


CURRENT VIEW: THE DEVELOPER AND THE NETWORK

THE DEVELOPERS THE NETWORK

Application

world Network

world


WHAT BRINGS THE TWO WORLD TOGETHER?

Extract information and program desired behavior

Network

Programmability

THE APPLICATION WORLD THE NETWORK WORLD

Inform application of data intrinsically in

the network

Inform network of desired behavior

VPN/mobile/security gateways

Billing profile

Business edge service profile Enterprise edge UNI

Hypervisor stack

User service profile

CDN

Programmable

Touch points


UNIVERSAL EDGE: FROM ‘OR’ TO ‘AND’

Tyranny of ‘OR’ Genius of ‘AND’

Reduce cost OR deliver value

Business services OR residential services

Wireline access OR wireless access

Basic routing OR stateful services

IP services OR transport

Common platform

Any access type

Any services

LAN-based

technology

Ethernet-optimized

Application-specific

TODAY

Common platform

Any service

Programmable

Touchpoints

Generation 1st Generation 2nd

Generation 3rd


EXAMPLE: CLOUD CPE

Today

Full featured CPE

Modem / ONT Switch

Voice

DHCP Routing NAT

Service Provider IP

Edge Internet

HQ DC

FW & UTM

Data Center

Management

Tethered CPE

Modem / ONT Switch Access

Point

Voice Pulse

Enterprise HQ/DC or

Service Provider

CO/PoP/DC

FW & UTM Wireless

Controller

Home Security +

Automation

Management

With Cloud CPE

Deep

Inspection/

Monitoring

STB

Storage

Home/Small Biz

Apps

Router Embedded

Service complex/

Virtual Appliance

DHCP Routing CGNAT

Wireless Controller


SUMMARY

Fuel Service Innovation

Tap into the potential of communication and control between applications

and networks and offer value-add-service flexibility on native transport

Increase the size of the developer pool

Expose network touch points

Create a new breed of network enabled applications

Drive new customer growth, reduce churn, increase margins

Offer blended services & monetize experiences; Simple, Fun, Contextual,

Personal, Productive, Convenient

Elevate brand

Supplier of high value services & experiences

A service architecture that relies on network functions vs. on

premise functions results in a more profitable business model

Technology

INTEGRATING THE NETWORK EDGE