Embed Size (px)
DESCRIPTION
Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. These are the slides I presented
www.BeekeeperGroup.com
INTEGRATION OF
SOCIAL MEDIA AND
MOBILE SITES & APPS
www.BeekeeperGroup.com
Henri Makembe Partner, Beekeeper Group
@henrim#wcmdc
www.BeekeeperGroup.com
What is social media?
www.BeekeeperGroup.com
What is social media?
http://www.commoncraft.com/socialmedia
www.BeekeeperGroup.com
Go Mobile!
U.S. mobile penetration will top 100 percent by the end of 2012 Smart phones sales to overtake standard phones by 2011
www.BeekeeperGroup.com
Mobile Options
Text Messaging
Mobile Web
Geo-Social
Apps / QR Codes
www.BeekeeperGroup.com
Frequency of internet on mobile device
www.BeekeeperGroup.com
Importance of mobile internet access
www.BeekeeperGroup.com
Why should you care?
www.BeekeeperGroup.com
Why should you care?
www.BeekeeperGroup.com
Social Media and Mobile
www.BeekeeperGroup.com
Social Media and Mobile
www.BeekeeperGroup.com
When is the right time?
Planning a redesign
Increased visits on mobile users
If you have a social media plan
www.BeekeeperGroup.com
Social Media to Mobile
Ensure that links social network go to mobile version of those sites
Ensure that you plan for location context
How do apps relate to your brand, communication strategy, website, etc.
www.BeekeeperGroup.com
Mobile sites & Apps to Social Media
Plan for social sharing (i.e. include easy “tell friends” options)
Geo-social
Plan for feedback loop
www.BeekeeperGroup.com
Example – Domino
www.BeekeeperGroup.com
Example – NPR
www.BeekeeperGroup.com
Example – Hyundai
www.BeekeeperGroup.com
Example – The Nature Conservancy
www.BeekeeperGroup.com
Apps vs. Mobile Site
Functionality difference
Content
Device dependency
Cost
Security
Iteration and optimization
www.BeekeeperGroup.com
Sources
AKQA http://www.akqa.com
Global mobile statistics 2011 http://mobithinking.com/stats-corner/global-mobile-statistics-2011-
all-quality-mobile-marketing-research-mobile-web-stats-su
Ways Mobile Sites Are Different from Desktop Web Sites http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-
sites-are-different-from-desktop-web-sites.php
How are mobile phones changing social media http://www.flickr.com/photos/lafabriquedeblogs/4497706678/
