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InfiniGraph’s social rank algorithms, combined with intelligent content sourcing provides clients 30+% increase in engagement, We're the curation masters and make you the smartest person in the room on what's trending in your business.
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Analyze · Automate · Activate
Chase McMichael Co-Founder CEO InfiniGraphSeth Wiener – CRO/COO InfiniGraphKence Anderson Director Ad Operations Flite
Intelligent Trending Content scales Engagement within Social Display Ads
"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC
OUR MESSAGE
• How to increase content engagement? − InfiniGraph/Flite Ad Component − ads/apps/landing pages/websites
• What’s Trending Content?− Most relevant content based on crowd action
• Now, Creating a Social Ad in real time
HYPERCURATION
• Hypercuration – Aggregation of relevant content
• Why Hypercuration is such a big deal?− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously
EXAMPLE OF HYPERCURATION
Social Mass
INTELLIGENCE CONTENT SCALING
Content Intelligence
Ad Networks
Brand Web Site
Facebook page
House Ads
Mobile
In Apps
3rd party or Partner siteCuration
Cloud Ad/App delivery
AGILE MARKETING
MARKET PAIN• Content engagement is low
compared to my followers - cause and effect
• Ad costs are increasing on –social platforms= Up +60% YTD
• Scaling content discovery is limited on just news feeds
= Reduced Potential ROI
PAIN KILLER
1. Curration+Affinitty tell you what’s hot
2. Functions a real-time barometer of your crowd
3. It’s the trend that matters
Monetize Digital Behavior
AGILE MARKETING
INTELLIGENT INTERFACE
A crucial part of a content strategy is driving interactions
THE SOLUTION – LIVE DEMO Amplify what’s trending with display media yields engagement.
CONTACT INFORMATION
Chase McMichael – InfiniGraph− [email protected]−@infinigraph −@chasemcmichael
Seth Wiener – InfiniGraph− [email protected]
Kence Anderson – [email protected]
THANK YOU
The sole purpose of this Presentation is to introduce webinar participants to Infinigraph and its activities.
