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2. Long-term Goal
3. Provide wifi, contact with friends & associates 4. Big screen & Webcam, linking O'seas Cafes 5. Customer Wishes
6. Starbucks on Steroids 7. FulfillingCustomer Needs
8. Link the product attributes to customer needs 9. Cost Analysis
10. Compare quality and price with those of the competition 11. Strengths and Advantages
12. Next Steps of Action