Internationalization for globalized enterprise websites

MAGNOLIA INTERNATIONALIZATION FOR GLOBALIZED ENTERPRISE WEBSITESPRESENTED BY VIVIAN STELLER LEMONIZE & ORLANDO MAIER PERI

MAGNOLIA CONFERENCE 2015 - BASEL, JUNE 10TH, 2015

2Internationalization for Globalized Enterprise Websites

ORLANDO MAIER WEB DEVELOPER

PERI ONLINE MARKETING

VIVIAN STELLER FOUNDER & SOFTWARE ARCHITECTLEMONIZE

Internationalization for Globalized Enterprise Websites 3

Why choose Magnolia for your globalized digital business strategy?

TAKE AWAYS 1

Photo by Brian Chan


How to use Magnolia to globally manage many sites in many different languages?

TAKE AWAYS 2

Photo by Brian Chan


How Magnolia can be used to implement content re-use and localized variations of content.

TAKE AWAYS 3

Photo by Brian Chan

Internationalization for Globalized Enterprise Websites

Presentation Agenda

INTRO

SCENARIO

SOLUTION

CONCLUSION

PERI RELAUNCH PROJECT

GLOBALIZATIONWITH

MAGNOLIA DEMO


About the PERI Group

7

PERI is one of the leading providers and manufacturers of formwork and scaffolding systems.

▪ founded in 1969

▪ 7000+ employees world-wide

▪ 56+ subsidiaries, over 100 stock yards world-wide

▪ 1.14 bil. EUR revenue in 2014


About the PERI Group

peri.de

peri.ru

peri.au

perime.com

periasia.comperi-usa.com

peri.ca

peri.com.br

peri.com.ar

peri.cl

peri.no

peri.co.uk

peri.com


PERI on the Web Past & Future

▪ relaunch of PERI.com in 2013

▪ rolling-out subsidiary sites failed

▪ re-using content across sites was impossible

CURRENT STATE▪ globally aligned digital

business strategy

▪ streamlined site management

▪ manage all digital content centrally, re-use content globally

▪ shared infrastructure

TARGET STATE

▪ Websites ▪ 40+ sites

▪ 20+ languages

▪ x.000 pages

▪ 50+ authors located in different countries


Relaunch Project Facts▪ Digital assets ▪ 90+ products

▪ 120+ projects

▪ x.000 images

▪ 300+ videos

▪ 200+ job ads

▪ …

NUMBERS


GLOBALIZATION

KEY REQUIREMENTS

INTERNATIONALIZATION

LOCALIZATION USABILITY


GLOBALIZATION INTERNATIONALIZATION


GLOBALIZATION

Manage all sites centrally, common infrastructure

Re-use design and implementation across all global sites

Re-use content & digital assets across all global sites




INTERNATIONALIZATION

Maintain all content & digital assets in multiple languages

Each subsidiary chooses subset of languages to publish



LOCALIZATION USABILITYLOCALIZATION

Allow adjusting content to local circumstances

e.g. different product-relevant regulations in different countries

Localized variations of digital content



LOCALIZATION USABILITYUSABILITY

Reducing errors by content editors saves operational and management costs

Save training costs


WHY MAGNOLIA FOR GLOBALIZED WEBSITES?



ARCHITECTURE& INFRASTRUCTURE

17

1AUTHOR & PUBLIC SCALABILITY & PERFORMANCE

SECURITY MULTI-STEP DEPLOYMENT



18

MULTISITE & I18NSUPPORT

SITE MANAGEMENT

MULTI-LINGUAL USER INTERFACE

LOCALE CONFIGURATION

2



19

INTEGRATION PLATFORM & APP FRAMEWORK3TASK FOCUSED APPS

AUTHOR EXPERIENCE

CUSTOMIZABILITY

WEBSERVICES



20

AUTHORUSABILITY4

EASE OF USE

TRANSLATION SUPPORTSITE SCOPING

HELP



21

CONTENT RE-USE &LOCALIZED VARIATIONS5

CONTENT VARIATIONS GEO-LOCAL CUSTOMIZATIONS



22

MORE GLOBALIZATIONRELATED ASPECTS6

PUBLISHING WORKFLOWS

SEARCH

SEORTL-SUPPORT

SECURITY


DEMO

23

CONCLUSION


LESSONS LEARNED

25

GLOBALIZATION MATTERS THINK GLOBAL


LESSONS LEARNED

26


USABILITY MATTERS INVEST IN AUTHOR XP


LESSONS LEARNED

27


USABILITY MATTERS INVEST IN AUTHOR XP

CONTENT RE-USE MATTERS DON’T DUPLICATE


LESSONS LEARNED

28

ARCHITECTURE MULTISITE

PLATFORM FRAMEWORK

MOREUSABILITY

MAGNOLIA BUILT-IN


LESSONS LEARNED

29


PLATFORM FRAMEWORK

MORE

SITE & LANGUAGE SCOPING

CONTENT RE-USE

LOCALIZED VARIATIONSUSABILITY

MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS


LESSONS LEARNED

30


PLATFORM FRAMEWORK

MORE

SITE & LANGUAGE SCOPING

CONTENT RE-USE

USABILITY

MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS

MAGNOLIA IS WELL SUITED FOR GLOBALIZED ENTERPRISE WEBSITES

LOCALIZED VARIATIONS


OUTLOOKMAGNOLIA ADVANCED I18N FEATURES

TO BE INCORPORATED INTO MAGNOLIA 5.X

ON GOING


THANK YOU!QUESTIONS?

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Internationalization for globalized enterprise websites