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Internet Marketing For Small Business Entrepreneurs
WebsiteOptimizerWiz.comPhone: 410-474-8662
What You Will Know After Reviewing this Material:
1. EXACTLY what Fully Integrated Internet Marketing is.
2. Why it’s VITAL to your success.3. The basic process used to get you there.
Internet Marketing For Small Business Entrepreneurs
75% of Americans use search engines on a regular basis 56% of Americans use Search Engines every day 40% of all search engine searches are for local businesses and
services 92% of all local searches carried out will eventually convert to
a sale
Why You Need To Be Online
(WebVisible/Nielsen Study )
Search Engines are now THE #1 Media Type Consumers Use To Find Local Businesses.
Branding – Traditional Marketing◦ McDonalds, Apple, Bank Of America. No Direct
response. Meant to make you a familiar face.◦ This is not what we are after.
Direct Marketing◦ Infomercials, Calls To Action, Trackable, Direct
Response. Meant to generate an action by potential customers.
◦ This is our goal. Transactions.
What Is Internet Marketing
What do you want to be known for What is your expertise
Think In Terms Of Elevator Speech
Not I’m a _________
I help _________ by ___________.
What You Do – Not Who You Are
Who Are Your Competitors?
How Do People Look For You?
Where Are Your Customers?
From what Product Or Service Do You Make The Most Money?
Do You Know The Answers?
What would you type in the search engines to find your product or service?
Probably not “city real estate”
Probably “city rental homes” or “sell my house fast city name” or “city first time home buyer assistance”.
You want quality visitors not necessarily quantity.
How Do Customers Search
Survey question: What information do you expect to find when searching for local businesses online?
These numbers continue to climb every year with the advent of Mobile Smart Phones
Let Them Find You
What is the main purpose of internet marketing?
There is no main purpose. There is a SOLE purpose. To generate a customer.
Main Purpose
Having a website alone accomplishes nothing
Like a Cell Phone without service
But I Have A Website
Internet Marketing has evolved way beyond just having a website.
There are now many other online tools which promote your business and drive traffic to your website.
Search Results
Example of Local Search Results:
Highlighted results at top of page and results running down the side are all paid advertisements.
The next result is free local business maps – your business can show up here.
Below are the “organic” results – sites that the search engines “rank” using their formulas. This is where you want to show up – on the first page for free.
The following slides show some of the methods for getting there.
Google Maps
Online Directories
What You DoNot Who You
Are
Online Classifieds
Ad Titles Are KeyWhat You Do – Not Who You Are
Remember, social media sites like Facebook, MySpace and Twitter are designed for SOCIAL interaction.
You don’t want to be the guy at the party trying to sell insurance. Let people know what you do but don’t make it the focus of your presence.
You will quickly lose followers if you are all business.
“Social Media”
Blogs are search engine friendly.
Blog content can be a mix of social and business.
Great way to share expertise and build credibility.
“Blogging For Business”
Blogger.comWordpress.com
Tubemogul.commetacafe.com
youtube.com
Dailymotion.com
Video Marketing
It Works
**NEW ***Mobile Marketing
Trending Report : 90% of text messages are
read within 3 minutes. 99% of all text messages
are read. Average response rate is
20% regardless of business type.
No spam filters.
Website Optimizer Wiz offers a “done for you” turnkey solution by designing an effective, fully integrated web presence that actually generates revenue. If
you feel this is the direction you want your internet marketing to go, we would be happy to meet with
you to discuss your goals.
You can reach us at (410) 474-8662 or via email: [email protected].
Website Optimizer Wiz
937 Waterview Drive Crownsville, MD 21032
www.websiteoptimizerwiz.com
Turn Key Solution
