Internet Masterminds Group - Failing Forward with @ShaneGibson

Socialized.me @ShaneGibson

Failing ForwardBuilding Your Brand and Career with

Social Media

@ShaneG

ibson


so·cial·ize

verb \ˈsō-shə-ˌlīz\transitive verb

1 : to make social; especially : to fit or train for a social environment <socialize people>

2 : to equip you and your organization to capitalize on social media, driving engagement, brand and profits <socialize business>


I don’t know what I’m doing. Ever.

Unconsciously Unskilled

Consciously Unskilled

Consciously Skilled

SubconsciouslySkilled

Conscious of mySubconscious

Skill


Business Ethics

“There’s no such thing as business ethics… either you’re ethical or you’re

not”

- John Maxwell


You are a social brand or nothing.

It’s about the people for social brands


Best social media lessons from a guy who doesn’t tweet.



Shane’s Rules

1. Don’t forget where you came from2. Find awesome mentors3. Be yourself4. Share as a discipline and blog5. Write books and publish them! 6. Be Social and be Sociable!


Writing (AND Launching) Books

#1) Use the Levinson format– Exec Summary– 10 Chapters– 10m Points per chapter– Identify and do research first (outsource



#2) Interview a lot of influential experts and community leaders

#3) Record everything & transcribe (Use Fiverr)

#4) Hire a editor



#5) Share as you build and write (Twitter, Facebook, Instagram & Slideshare)#6) Use Createspace#7)Book cover, Chapter 1 and then pre-sell!#8) Events! Speak before, during and after.


Blogging


Rule #7

You are in sales or you are not persuing your dream or building

you brand.


Rule # 8 Find Awesome Partners



Thank-you

Socialized.me/img:

1. Notes2. Social Media Plan Template & Video3. Coupon Code: imasterminds

Technology

Internet Masterminds Group - Failing Forward with @ShaneGibson