Why Intel in Tablets Jaime Sanz Telefonica Account Team

Intel Confidential

Experience Vision- We Have Invested in Key Mobile Tech

2

Process

Technology

Power

Management

Imaging/

Camera

Software

& Services

Security

Connectivity WWAN

WiFi

Graphics

Intel® XMM

Comms

Technologies

User

Experience

64-Bit

Intel Confidential

Intel Brand Drives Purchase Preference for Tablets Intel Co-Branding Has Positive Influence on Business and Brand of OEMs

‡ Interbrand 2013, † Insights and market Research Tablet Brand Value Deck Aug 2013, Intel Confidential information; present in its entirety; not intended for use with end-user consumers or retail (e.g., as collateral, tear sheets, merchandising, etc. It should not be posted on a public website or used in marketing materials of any sort.

81% Improvement in

Tablet Product Opinion 15% Willingness to Pay

10% Price Premium

Top 10 Strongest Global Brand‡ 9%

Lift in Purchase Intent

Intel Confidential

Intel Brings Exciting Experiences to Your Consumers

Immerses me into real

and imaginary worlds

3D Capture & Share

Gaming & Learning

Collaboration

New User Interface

Know Me Free Me Immerse Me Express Me

Express my personal

side to the world

Digital Storytelling

Social Broadcasting

Free me from the burdens

and annoyances of

computing

No Wires

No Passwords

My device (BYOD)

Knows where I am, what

I like, and what should

be secure

Voice Assistance

Contextual Assistance

Health & Wellness

Data Bank

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Intel Architecture

Advantages

64-Bit

Architecture Better compute

performance

and power efficiency with

64-bit architecture

Optimized HW components

and SW capabilities with

partners

Shorter time required to

run intensive functions

Break 4GB memory barrier

Performanc

e and

Energy

Efficiency World’s first SoC to 14nm

Dynamic power with great

performance and power for

every application

Delivers high performance

to finish tasks faster

Fine-grained power states

with better power

management

Advanced memory

subsystem

Intel Confidential

Intel = Performance

6

Consumers Care

About Performance

Intel = Performance in

Consumers’ Minds Worldwide

Intel Inside will Help Drive Purchase

Consideration with Your Customers

More is not always better…

7

Just like cars don’t go

faster with 4 spare tires…

…popular Android* apps do not get

better performance from extra cores

*Oth

er n

ames

an

d b

ran

ds

may

be

clai

med

as

the

pro

per

ty o

f o

ther

s

But more cores mean more performance… right?

CPU Utilization

8 core CPUs are underutilized by popular Android* apps

Intel Confidential

Fewer Cores, Better Performance Intel Bay Trail Entry Vs. Competitor Octa Core Platform

3D PC Games

1.3x Up to

Better*

*Measured by GLBenchmark 2.5.1

Egypt HD Off screen comparing

Coolpad 9976A (MT6592/8T8C)

Create and

Edit Content

>2.5x Up to

Faster*

*Measured using MobileXPRT

comparing Coolpad 9976A

(MT6592/8T8C)

Applications

>2x Up to

Faster*

*Measured using WebXPRT

comparing Coolpad 9976A

(MT6592/8T8C)

Source: Intel Corporation

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems,

components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated

purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Intel Confidential

Tablet Experience Better with Intel Inside® Light Media Editing

1,00 1,14

1,28

1,70

0,65 0,84 1,00

2,49

Windows* Relative Performance (Higher is better)

TouchXPRT 2013

Android* Relative Performance (Higher is better)

MobileXPRT 2013

Intel® Atom™ Clover Trail+

Lenovo* K900

Intel® Atom™ Processor Z3770

Bay Trail FFRD

Qualcomm* Sanapdragon* 800

Sony* Xperia* Z Ultra

NVIDIA* Tegra* 4

Toshiba* Excite Pro

Intel® Atom™ Clover Trail

Acer* Iconia W510

Intel® Atom™ Processor Z3770

Bay Trail FFRD

Qualcomm* Sanapdragon* S4

Dell* XPS 10

NVIDIA* Tegra* 3

Microsoft* Surface* RT

Intel is a sponsor and member of the BenchmarkXPRT Development Community, and was the major developer of the XPRT family of benchmarks. Principled Technologies is the publisher of the XPRT family of benchmarks. You should consult other information

and performance tests to assist you in fully evaluating your contemplated purchases. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and

MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully

evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance. See backup for Configurations

Intel Confidential

Amazing SoC Roadmap with Innovations for Years to Come

Bay Trail Merrifield

• Longer battery life

• Integrated sensor hub

• Quad Core

• Atom Silvermont

• First Atom 22nm

• Intel® HD Graphics

Performance

& Mainstream

Bay Trail

Entry

• Low-cost BOM options

to meet entry-level SPP

Value

& Entry

Cherry Trail

• Next-gen Atom Airmont

• First Atom14nm

• Next-gen graphics

• Quad Core

• Battery Life & Graphics

improvements

• Enhanced security

SoFIA 3G

• Integrated global 3G,

HSPA+, connectivity

with Intel® Atom™

• External Foundry

Moorefield

Bay Trail

Entry Upgrade

• Speed-bump, drop-in

upgrade to Bay Trail

Entry

Note: Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families: Go to: Learn About Intel® Processor Numbers

5 Quick Tips

Devices with Intel® processors, known for their reliability and trusted for decades, ensure

that you have an amazing experience with them.

With Intel® Atom™ processors, get even more from your Android-based tablet – speedy

web browsing, responsive apps, effortless multi-tasking, etc.

Intel® Atom™ processors deliver responsive performance in a lightweight design.

Amazing battery life ~ -enabled by low-power Intel® Atom™ processors.

Get the most from advanced tablet features like high-res camera, high-def video,

phone/3G capability, advanced GPS, +3G, security, etc.

Intel Confidential