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Organic app marketing and app store optimization are the future of app marketing. Follow along as we present the idea of organic, unpaid, app marketing as well as an example case study of exactly how to optimize your app store presence.
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MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
AGENDA
Introduction / Context
Organic App Marketing
App Store Optimization
ASO vs SEO
Making an ASO Plan
iOS vs Google Play
Other Organic Channels
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ABOUT ME
Ian SeffermanCo-Founder / CEO
Began working in App Ecosystem in 2009
Previously with Amazon.com
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO VS SEO: SEO
On-Page: Off-Page:Title TagH1, H2, H3Keyword DensityURL: Domain and Path
LinkbuildingAnchor textSocial
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO VS SEO: ASO
On-Metadata: Off-Metadata:App NameDescriptionKeywordsScreenshotsPublisher
Downloads / VelocityRating / ReviewsSocialLinkbuilding
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: TITLE
Bad
Haiku Deck
Good
Haiku Deck – Beautiful Slideshow Presentations
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: KEYWORDS
Bad
photo keynote powerpoint…
Good
photo,keynote,powerpoint,present,slides,…
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“Haiku Deck is the simple new way to create stunning presentations – whether you are pitching an idea, teaching a lesson, telling a story, or igniting a movement.”
The First Sentence
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“A smart app that makes beautiful slide shows in no time and makes your iPad a more productive tool” – Wall Street Journal
Authoritative Reviews
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“Instantly create the perfect look by choosing from a range of stylish themes.”
Features
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: USING PAID
Paid Downloads
Download Velocity
Search Rankings
Top Charts
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
iOS VS GOOGLE PLAY
iOS Google PlayKeyword FieldNo Description
No Keyword FieldDescriptionPageRank of detail page
