Embed Size (px)
DESCRIPTION
You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and audio file. Please post additional questions to the Emerging Technology Forum.
Citation preview
talks!talks!
Introduction to Social Media & FundraisingAudio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand
• Mute = *6, Unmute = *7
• If you lose your internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technology Forum:– tinyurl.com/l7nrns
talks!
Introduction to Social Media & FundraisingFacilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Becky Wiegand, TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydon.com
Chris Garrettchrisg.com
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
What we’ll cover
• Before you go online• The big picture• Three fundraising models for $$$
– Campaigns– Events– Grassroots
• Turning fans into fundraisers
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
Creating a conversation on the issue
vs. Talking about your
nonprofit
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• Oxfam’s fundraising result shrunk by
50% even though their membership
grew 50%.
• Everything changed when they
started focusing on how 100 million
people went hungry in 2008.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• FYI - video is one of the most powerful ways to start this conversation.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online• Another great example – from Girleffect.org
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
The Big Picture...
... and how it all ties together
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - $$$
•Perpetual •Events / Wishlist
•Grassroots
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Perpetual or “static”
fundraising
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Perpetual
• Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Event or “wishlist”
fundraising
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific
need or event.
$14,500 in 24 hours for Strength.Org
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific
need or event.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events or Wish lists enable donors to feel
more directly involved with the impact of their donations.
Buy a hug for $10 and have it “sent” to a specific area of need.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Grassroots or “engagement
”fundraising
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Grassroots• Grassroots approach involves leveraging your
cultists for fundraising.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
• Grassroots approach involves leveraging your cultists for fundraising.
Three fundraising models - Grassroots
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Fans to Fundraisers
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Social Media Journey
• Take your audience on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Finding fundraisers within your fanbase
“Sneezer” Volunteer Donor
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Mobilizing your fanbase for fundraising
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
More resources• Rednose Day: http://www.rednoseday.com/do_something• Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82• Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/• Rednose Day: http://www.rednoseday.com/about_rnd• Facebook Groups and Pages – Features, Benefits And Killer Tips:
http://johnhaydon.com/2009/04/facebook-groups-pages-tips/• 15 tips for fundraising on Twitter:
http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html
• Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
• 10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html
• Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/
• 12for12k raised $14,500 in 12 hours: http://12for12k.org/2009/03/19/thank-you/
talks!
Questions?Submit your questions using the chat box.
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Emerging Technology Forum:– tinyurl.com/l7nrns
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Upcoming webinars
• Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific
• Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week:Monday 1:00 pm Mountain Standard Time (MST)Wednesday 9:00 am MSTThursday 1:00 pm MSTFriday 9:00 am MST
For more information: pages.readytalk.com/techsoup.html
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392
