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Twitter

Mat MorrisonGlobal digital director, Porter NovelliMat.morrison@porternovell.co.uk@mediaczar

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What are you doing?

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Tweet

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Very, very shortVery, very fast

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There’s a plane in the Hudson. I’m on a ferry going to pick up the people. Crazy.

@jkrums

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Why should I care?

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Listenwhat are people saying about you?

conduct ad hoc surveys

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Respondcomplement existing customer service

respond to criticism and praise

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Influencebreak news faster than other channels

direct people’s attention to good things

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Enlistbuild relationships & networks

create WOM networks

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The Basics

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140 characters

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Profile

choose a short username

include your full name (and company) in your bio

include a recognizable photograph or image

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Friends &Followers

(nearly) everything you say is public

followers get updates on what you say

you get updates on what friends say

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@ Replies & Mentions

everyone can read

addressee more likely to read

allows conversation

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D Direct Messages

only addressee can read

allows private conversation

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RT ReTweets

spread the word from friends to followers

keep message short!

can ask for RTs

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#hashtags

let lots of people share a conversation

keep hashtag short!

hashtag for today is #pntwit

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Getting started

get an account (short username)

fill in your profile properly (with photo!)embrace the network - follow friends & watch who they’re followingget a desktop tool

be useful, be interesting, be engaged

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Beware

if you open a channel (even a broadcast channel) they’ll talk backremember that it’s all public... even the private bits