Technology

Daniel Rabinovich (CTO)

Agenda

Technology Foundations

Quick look into some of the things we’ve been doing

Some of the next steps

In 2010, we announced a deep technology overhaul

Took no shortcuts. Spent a year rewriting our platform.

Decoupled

& Open

Monolithic

& Closed

Code

Infrastructure

Data

Team

Facebook

Orders API

View Item Paage

Listings API

Users API

One Cell Exploded

Split MELI into 500 interconnected “cells”

MELIProperties

MobileApps

DesktopApps

3rd PartyWebApps

BackOffice

From a Website to a Platform

One common API

Agenda

Technology Foundations

Quick look into some of the things we’ve been doing

Some of the next steps

Continuous iteration on the Buying Flow

Home Page

Search VIP Checkout

Eyetracking report: two user “types”

Searchers Browsers

New Home PageFresh content

Recalculated every hour

Social contentMost shared items on Facebook

“Local” Daily DealsLocal Coupons Integration

Your activityLast searches, last vieweditems, answered questions

InstallmentsIn all HP items

Simple Reg formTriggers a lightbox55% of total Regs

Content expansionIn all widgets

Facebook pluginsYour friends who liked

MELI as an endorsment

Continuous iteration on the Buying Flow

Home Page

Search VIP Checkout

Per-query optimization for millions of different queries

Search Optimization

Search / Corrections

Correcting 10%+ of the traffic, constantly growing

Same correction libraries for both Core Marketplace and Advertising

Continuous iteration on the Buying Flow

Home Page

Search VIP Checkout

New View Item Page –Pictures, Speed & Information Architecture

Previous View Item Page New View Item Page

VIP – Larger Pictures (Zoom)

Vertical VIPs – Motors

Vertical VIPs – Real Estate

Iteration on Buying Flows

Home Page

Search VIP Checkout

New Registration – Friction Reduction

Old Registration New Registration

EASY AND FAST

Better conversion with lightbox

Less information required

Captcha in suspicious cases

Automatic email correction (hotmal.com: hotmail.com)

Checkout: First Time Users example

Previous CC form (Full Screen) New CC Form (within the VIP)

Agenda

Technology Foundations

Quick look into some of the things we’ve been doing

Some of the next steps

Social x 3

Credit to Paul Adams Global Brand Experience Manager, Facebook

1. Traffic Generation (Core Marktplace)

Social contentMost shared items

on Facebook

Facebook pluginsYour friends who liked

MELI as an endorsment

1. Social Content on MercadoLibre

1. Facebook Stores (MercadoShops)

Mobile app was officially launched on Oct, 5th

Payments “off platform”

Checkout process takes place on a “lightbox” without leaving merchants site

Shipping

Ensure a consistent experience regardless of which seller user bought from

Verticalize the experience

1. Self2. Partners3. Open

Open the Platform

Healthy platform progression:

Wrapping up…

Rebuilt our platform from scratch – accelerated innovation

New state-of-the-art checkout “on” and “off” platform

Launched Mobile apps

Working on Shipping & Verticals

Opening our Platform

Technology

Daniel Rabinovich CTO