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How to choose the correct platform for selling online? Focusing on comparing Wordpress + WooCommerce and Magento.
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Is Wordpress the right choice for e-commerce?
by @milansteskal
How do you sell?
● offline○ shop○ marketplace○ street○ shopping centre
● online○ e-shop○ eBay○ “groupon” type portal
@milansteskal
Let’s talk about selling online
● eBay, Groupon○ easy to set up○ access to a lot of customers○ share profit with provider
● e-shop○ full control over the website○ spend more on marketing○ keep the profit
@milansteskal
● how many products● reports● payment gateways● any specific features
What do you need from your shop?
@milansteskal
Choose the right solution for eshop
● custom software○ this is a case of very few businesses
● hosted solutions - ex. Shopify○ easy to set up○ monthly fee○ low customization
● customizable systems○ Magento○ Wordpress + plugin (WooCommerce, Shopp)
@milansteskal
Let’s compare Magento and Wordpress
@milansteskal
Magento
● customizable● big community● many plugins● server requirements● complex
○ more options○ difficult to work with
● heavy-weight○ many products, orders and customers
● development and plugins are more expensive
@milansteskal
Wordpress + WooCommerce
● customizable● big community● many plugins● fast● easy to work with● light weight● less professional
○ reports○ settings○ native Magento features only as plugins
@milansteskal
Remember, there is no“one size fits all” solution
@milansteskal
How to choose the correct one?
● consider your budget● think of the future● don’t go for the cheapest one● don’t go for the most features● ask friends or community who have experience
@milansteskal
Thank you!Let’s discuss it now
http://mist.sk, @milansteskal