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© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Chris Blandy, EVP Technology Solutions, Fox Networks Engineering & Operations
Simon Eldridge, Chief Product Officer, SDVI Corporation
October 2015
ISM307
Migrating Fox's Media Supply
Chains to the Cloud with AWS
What to Expect from the Session
• Introducing Fox Networks Engineering & Operations
• 2020 vision and current challenges
• Introducing SDVI
• The SDVI AWS-based solution for Fox
• Impact of the new system
• Q&A
Introducing Fox Networks
Engineering & Operations
Chris Blandy, EVP Technology Solutions, Fox NE&O
Chris Blandy serves as Executive Vice President,
Technology Solutions for Fox Networks Engineering
& Operations.
Responsibilities include:
• Oversight of systems design, implementation and
sustaining engineering for broadcast, cable and
digital platforms
• Managing technical infrastructure for Los Angeles
based operations related to production, post
production, master control and multi-platform
distribution.
• Supports 35 broadcast and cable networks within
the Fox Networks Group family.
Fox NE&O at a Glance
• NE&O underpins our broadcast and cable networks business
• Supports 35 networks and 40k hours of live content annually
• 3,984 programs produced and ~330k hours of content played out per year across 3
NE&O managed production facilities
Creative
FunctionsClients
Distribution
Engineering & Facilities
• Fox Sports• FBC• FX/FXX/FXM• FXP
• Fox Sports• FBC• FX/FXX/FXM• FXP
• FBC/FOXNow• MyNetworkTV• MundoFOX• 20th Dom. Synd• 20th Int’l Synd• Fox TV Stations• FX Suite/FXNow• NG Suite/NG TV• FS Racing
• FS1/FS2• RSNs (14)• FCS (3)• Fox Soccer+• FSN Net Base• Big Ten• Fox Sports Go• FOXSports.com• Fox Deportes
Third Party Clients• FOX News/Business• Other FBC Affiliates• MVPDs• FNG / 21CF
Key Metric Los Angeles Woodlands Charlotte Total
Production Control Rooms Supported:
10 - 3 13
Graphic Systems Supported: 105 - 30 135
Edit Systems: 221 - 24 245
Audio Editing: 15 - 1 16
Master Control Rooms 24 39 - 63
Satellite Distribution Paths 46 36 - 82
Desktop Editing/MediaHandling:
284 - 80 364
NE&O By Location
Fox NE&O is a factory with raw content inputs
and varying distribution outputs C
reat
ive
‒ Delivery Specs‒ Schedules‒ Program Planning
Dis
trib
uti
on
‒ Schedules‒ Commercial dub lists‒ Logs
Strategy & Planning
1Production Content /
Prep
2Live Production
3Distribution
4
Information Gathering/Prep
1Content
Intake/Staging
2Assembly/Packaging
3Distribution
4MVPDs
Affiliates
3rd Party Platforms
‒ Content‒ Live Feeds‒ FilesIn
pu
tsIn
pu
ts ‒ Commercials‒ 3rd Party Programs
NE&O’s Long Term 2020 Strategy
A B C
Cre
ativ
eD
istr
ibu
tio
n*
NE&O Currently Pursuing
Shift From Hardware-Based to Software-Based Systems for Multi-Platform Distribution
Develop Full Cloud Capability For End-To-End NE&O
Processes
Complete Migration to Cloud &
Dynamic Content Assembly
Scale for Direct to Consumer?
Phase 1 Phase 2 Phase 3 2020
FY15-FY16 FY16-FY18 FY17-FY19 FY20 & Beyond
* For linear channels, VOD and digital ops.
NE&O Efficiency Benchmarks at Pico
1.8 1.6
1.11.0
0.80.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2001 2006 FY 11 FY 12 FY 13 FY 14
Pe
r N
etw
ork
He
ad
cou
nt$1.0
$0.7 $0.6
$0.5
$0.2 $0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
Pe
r N
etw
ork
Co
st($
in
mil
lio
ns)
Cable Networks Operations Labor Costs
# of Networks: 5 8 12 12 14 16
Cable Network Management Overhead Efficiency
# of Networks: 5 8 12 12 14 16
$1.0
$0.7 $0.6
$0.5
$0.2 $0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
Pe
r N
etw
ork
Co
st($
in
mil
lio
ns)
Linear
Broadcast
Television &
Network Feeds
Video Content
and Metadata
(from suppliers)
Fox Broadcast Centre
Los Angeles
Manual
Verification
Content
Normalization
Content
Captioning
Metadata
Systems
Content
Quality Check
Playout
Systems
Existing Content Factory
Introducing SDVI
Introducing SDVI
SDVI provides a suite of SaaS-based
infrastructure management applications
and services that enable dynamic
management of the 3rd party applications
and resources required to publish
premium content to consumers, via
television or digital distribution channels.
What Does SDVI Solve?
• Spin up or spin down media infrastructure in minutes
• Shared versus dedicated infrastructure
• Infrastructure resources on-demand
• Best-in-class 3rd party applications, with no lock-in
• Facilitates the move to OpEx for media supply chains
• Accurate cost tracking and reports
• Infrastructure analytics and modeling
The SDVI Platform
SDVI Applications• Cloud-resident, workflow specific SDVI Applications that leverage the 3rd party
applications, SDVI Platform Services and virtualized infrastructure to address
common operational problems
SDVI Platform Services• Back-end SDVI services that provide functionality to the platform such as
resource management, analytics & optimization
SDVI Adapters• Connectors to 3rd party applications, and on- or off-premises processing, storage
& networking resources
3rd Party Applications• 3rd party applications such as transcoding, file-based QC and network/ router
control
Infrastructure• The infrastructure includes processing, storage, and networking resources which
may be located in private or public cloud, or on-premises
SDVI
Applications
SDVI
Platform Services
SDVI
Adapters
3rd Party
Applications
Infrastructure
Infrastructure Management for the Media Supply Chain
Fox Broadcast Centre
Los Angeles
Content
Quality Check
Content
Normalization
Content
Captioning
Distribution-ready content
and BXF metadata
Future Distribution
Platforms
Single sign-on & 2-factor
authentication viaBypass Path
Manual Upload
Video Content
(from suppliers)
Customer Portal
(content suppliers)
Content
Metadata
Architecture
us-west-2
foxneo silo
x.y.0.0/16
public subnet
x.y.0.0/24
vantage cloud
private subnet
x.y.1.0/24
EBS
1TB
EBS
30GB
EBS
100GB
main route
table
private
custom
route table
public
Amazon
Route 53
router
VPC peering
Elemental
SaaS
Okta
SaaS
SDVI Platform S3
Fox S3
sdvi-raw
Based on monkey/tools/manageAws.py 150916 jlb
monkeydb
t2.micro
services
docker host
t2.micro
squirrel
pigeon
x.y.0.0/16
local0.0.0.0/0
lgw
x.y.1.0/16
local0.0.0.0/0
NATx.x.x.x/x
vpc peering
aurora
c4.large
dark
c4.large
filepro
t2.medium
vidcheckr
t2.medium
vantageM
t2.micro
illuminate
t2.medium
fasp
m3.large
Aspera
On Demand
Server
baton
c4.large
EBS
100GB
Fox S3
sdvi-inprocess
Fox S3
sdvi-outbound
monkey
m4.large
VPN NAT
Impact of the New System
Expected Results of the Migration
• Reduced labor costs associated with supply chain
• Increased operational resilience
• Vanguard of strategy to move to cloud-first strategy
• Transition to pay-as-you-go model, transparent pricing
on a unit cost basis
• Elastically absorb peaks in volume
• Leading the ecosystem of broadcast engineering tool
providers to software-defined, cloud-ready solutions
Q&A
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