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Learn how Journey Builder enables you to create personalised customer journeys across sales, service and marketing. No two customers are alike, and it's up to you as marketers to identify who your customers are, where they are on their journey, how you can drive engagement, and how to measure the impact of your efforts. Take full advantage of marketing cloud features across the platform to develop real relationships with your customers through every step of their journey, and across every aspect of your business. Learn how you can utilise email, mobile and social technologies to build those 1:1 customer relationships, with the powerful combination of ExactTarget Marketing Cloud and Salesforce Sales and Service Clouds. http://www.salesforce.com/ap/marketing-cloud
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Derek Laney Director Product Marketing, Asia Pacific
Journey Builder for Salesforce
Thank you.Thank you.
Customer Success
Product Innovation & Leadership
Industry Leadership
Product Innovation
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Dylan Damsma Marketing Technologist mindvalley
The Blurring Boundaries of Sales, Service & Marketing
Sales Service
Marketing
Community
Analytics
Apps
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Power New Levels of Engagement
Transform the Way You Think About
Marketing
It’s about the Journey!
How Can Every Company Create 1:1 Customer Journeys?
The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys
Journeys
Maps !
Interactions !
Content
Asset Management
!Workflow & Approvals
!Versioning
Channels
Email !
SMS/MMS !
Push Notifications
!Social
!Advertising
!Web Experiences
!Group Messaging
Analytics
Reporting !
Dashboards !
Web & Mobile Analytics
Contacts
Contact Management
!Segmentation
Tools !
Events and Triggers
!Predictive
Intelligence
Apps
Connected apps !
Connected products
!Connected
spaces
Journey MapsPlan Every Stage of the Customer Journey
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Power New Levels of Engagement
Transform the Way You Think About
Marketing
Customers Are On a Journey with Your Brand
Looking for opinions for @lesmills #fitness programs in the run up to xmas – any recommendations?
Jane Finley
@christanewton, if you’re looking for a fitness program, I highly recommend #lesmillls. I’m still psyched for every class!
Jane Finley
Jane Finley @lesmills can you tell me when the next release of bodycombat will be??
There's still time to book your spot for BODYBALANCE™ 68! Monday Nov 3 @ 3.30pm bit.ly/fitter #fitterplanet
Les Mills
@lesmills just signed up! #cantwait!!
Jane Finley
Check out our newest upcoming options at a gym near you bit.ly/34324
Les Mills
New #bodycombat release in a gym near you next month!
Les Mills
[Blushing…] Thanks Jane, we’re psyched you’re psyched!
Les Mills
Customers Are Talking About Their Journey
Managing the Customer Journey Has Changed…
2008 2014
Radian6 Social Conversation Tracking Data
More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More difficult to find actionable insights
Social Marketing Has Become Social BusinessAnd social is ubiquitous with customers – are you keeping up?
Marketing
Sales
Customer Service
Legal
Social teams evolve from “doing” to “enabling”
Multiple departments, product lines, brands, and geos
Increased interaction with agencies
Social Studio an End to End Social Marketing SolutionIntegrated with Sales, Service and Marketing Clouds
Listen
Publish the right message at
the right time
Engage your customers on
their journey
Announcing
social studio analyse
Announcing: Social Studio Analyse
Get actionable insights from brand monitoring Refine marketing messages and make real-time campaign decisions Uncover opportunities by listening to community feedback
Tap into competitive campaigns and industry conversations
Voice of the customer becomes fast, accessible & easy
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Power New Levels of Engagement
Transform the Way You Think About
Marketing
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Power New Levels of Engagement
Transform the Way You Think About
Marketing
Thank you
