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“Something web designy” Keeping users happy

Keeping Users Happy

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Lee Munroe's presentation at Barcamp Belfast 08

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Page 1: Keeping Users Happy

“Something web designy”

Keeping users happy

Page 3: Keeping Users Happy

1. Communication

Page 4: Keeping Users Happy

Source: moo.com

Friendly language

Page 5: Keeping Users Happy

Source: moo.com

Friendly language

Page 6: Keeping Users Happy

Source: flickr.com/photos/duncan/

Touch points

Page 7: Keeping Users Happy

Source: thebigwordproject.com

Touch points

Page 8: Keeping Users Happy

Source: thebigwordproject.com

Touch points

Page 9: Keeping Users Happy

Source: thebigwordproject.com

Touch points

Page 10: Keeping Users Happy

2. KICS (Keep It Clear Stupid)

Page 11: Keeping Users Happy

Book: Yes! 50 Secrets from the Science of Persuasion

Yes!

Page 12: Keeping Users Happy

Source: http://www.flickr.com/photos/_vina

Limit choice

Page 13: Keeping Users Happy

Source: wordpress.org

Where’s the banana?

Page 14: Keeping Users Happy

Source: thebigwordproject.com

Where’s the banana?

Page 15: Keeping Users Happy

3. Association

leemunroe.com

Page 16: Keeping Users Happy

Source: http://www.youtube.com/watch?v=-w9aVkQghQA

We all associate

Page 17: Keeping Users Happy

Source: amazon.co.uk

Shops

Page 18: Keeping Users Happy

Source: smashingmagazine.com

Blogs

Page 19: Keeping Users Happy

4. Sign-up forms

Page 20: Keeping Users Happy

Source: freshbooks.com

Barrier to entry

Page 21: Keeping Users Happy

Source: nytimes.com

Barrier to entry

Page 22: Keeping Users Happy

Source: 37signals.com

Instant feedback

Page 23: Keeping Users Happy

5. Defensive design

Page 24: Keeping Users Happy

Murphy’s Law: Whatever can go wrong, will go wrong

Murphy’s Law

Page 25: Keeping Users Happy

Source: facebook.com

Error messages

Page 26: Keeping Users Happy

Source: digg.com

Help

Page 27: Keeping Users Happy

404 pages

Page 28: Keeping Users Happy

Source: twitter.com

404 pages

Page 29: Keeping Users Happy

Source: leemunroe.com

404 pages

Page 30: Keeping Users Happy

Source: futureofwebapps.com

Progress

Page 31: Keeping Users Happy

Source:last.fm

Location

Page 32: Keeping Users Happy

Source: deviantart.com

Breadcrumbs

Page 33: Keeping Users Happy

1.Communication

2.Keep It Clear Stupid

3.Association

4.Sign-up Forms

5.Defensive Design