Key Factors in Selecting an Key Factors in Selecting an Emergency Notification SolutionEmergency Notification Solutiong yg y

Robert Chandler, Ph.D.Director of the Nicholson School of Communication,

University of Central FloridaUniversity of Central Florida

Imad MoulineChief Strategy Officer, EverbridgeC e St ategy O ce , e b dge

A Provider of Leading PLM and Content Management Corporate FactsCorporate Facts

Everbridge provides leading incident notification and management solutions to more than 1,000 customers worldwide

Locations North America: Los Angeles, Boston; Europe & Asiag p

Business Focus On-demand delivery of incident communication and management solutions

Delivery Scale Over 100 million+ messages per year

Infrastructure Elastic infrastructure model supported by multiple top-tier data centers and dual operations centers, 100% redundancy

C 1 000 i i d i 106 i i 30 i di id lCustomers 1,000+ organizations; used in 106 countries, serving 30m+ individuals

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AgendaAgendaAgenda

Part 1: Presentation

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Part 1: Presentation• The evolution of emergency notification• Share findings from the Magic Quadrant report on Emergency / Mass

Notification Services (EMNS) and Gartner’s perspective on vendor criteriaNotification Services (EMNS) and Gartner s perspective on vendor criteria for vision and execution

• Key requirements for your EMNS solutionTh f t f EMNS• The future of EMNS

Part 2: Q&A

Are you on Twitter? Follow us at @everbridge and tweet insights with your friends d i th bi i th

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during the webinar using the hashtag #everbridge

Q&A Note: Presentation slides are available on our Slideshare account at: htt // lid h t/ b idhttp://www.slideshare.net/everbridge

Use the Q&A function to

b itsubmit your questions.

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SpeakersSpeakerspp

Robert Chandler, Ph.D.Director, Nicholson School of CommunicationUniversity of Central Florida

Imad MoulineImad MoulineChief Strategy OfficerEverbridge

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The Evolution of Emergency Notification

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The Evolution of Emergency NotificationThe Evolution of Emergency Notificationg yg y

Mass Notification SystemsMass Notification Systems

Emergency Broadcast System

yy

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Emergency Alert System

Integrated Public Alert and Warning System (IPAWS) Integrated Public Alert and Warning System (IPAWS)

Commercial Mobile Alert System (CMAS)

Call Centers Call Centers

Digital Emergency Alert System (DEAS)

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Types of Mass NotificationTypes of Mass Notification

Specialized Alert Systems

ypyp

p y• Health Alert Network

• J-ALERT System

• Active Shooter Warnings

• AMBER Alerts

• Silver Alerts

Regional Alert Systems• Automated notifications

• Next Generation ACT-SaaS notification

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Communication ConsiderationsCommunication Considerations

Lean vs. Rich Channels• Channels that discourage users from interacting with the information vs.

giving a great deal of information and allow users to interact

O T C i tiOne-way vs. Two-way Communication• Information shared without a response vs. information shared

interactively with back & forthy

Mobility Communication• Rich, two-way communication

• Anytime, anywhere

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Mediums & ModalityMediums & Modality

Leaner Channels w/One- Richer Channels w/Two-

yy

way Communication

• Print – Newspapers

way Communication

• Telephone Print Newspapers, Magazines

• Radio• Television

p• Mobile Phone• Text Messaging• Video Conference• Television

• Internet• Video Conference• Social Media

• Twitter• Facebook• LinkedIn• Blogs

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Mediums & ModalityMediums & Modalityyy

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What do we communicate, when, and how do we say it?how do we say it?

6 Stages of a Crisis

What is Important in an Emergency Notification Solution?Notification Solution?

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2012 Gartner Magic Quadrant 2012 Gartner Magic Quadrant ––Emergency / Mass Notification SystemsEmergency / Mass Notification SystemsEmergency / Mass Notification SystemsEmergency / Mass Notification Systems

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Magic Quadrant – Key TakeawaysMagic Quadrant Key Takeaways

“Select an EMNS vendor that supports your organization’s mobile technology strategy, and has device-specific applications that align with that strategy.”*

“EMNS prospects . . . need to set realistic expectations regarding message capacity and volume throughput for each endpoint – phone

ll il SMS d f th d i th t ”*call, email, SMS, and so forth and in the aggregate.”*

“In 2012 and beyond, EMNS on a mobile device will take EMNS well beyond messaging and into emergency management operations and situational awareness of overall recovery management.”*

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*Gartner 2012

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Mobile CapabilitiesMobile Capabilitiespp

Designed specifically for each OS Lives on your device

Optimized workflows for quick and easy operation

Everbridge Confidential 17

Mobile Aware Available in App Stores

easy operation

Elastic Infrastructure Model Delivers Near Elastic Infrastructure Model Delivers Near Infinite ScaleInfinite ScaleInfinite ScaleInfinite Scale

ELASTIC INFRASTRUCTURE MODEL

Dedicated Resources

On-Demand Resources

ELASTIC INFRASTRUCTURE MODEL• Scalable capacity to address

an unlimited number of events - simultaneously

• Resilient architecture combining dedicated and dynamic on-demand

Data Center

dynamic on demand resources

• 4 Top-Tier Data Centers for high availability and datahigh-availability and data security

Everbridge Confidential 18

The Evolution of Incident CommunicationThe Evolution of Incident Communication

NEXT GENERATION

Comprehensive Communications

ORGANIZATION

Travel Advisory

Travel Advisory

1

Advisory

EarthquakeFeed

NewsFeed

1-Way PushNotificationsLEGACY

CURRENT GENERATION

ORGANIZATION

Expanded Communications

Travel Advisory 1 2

Travel Advisory

EVENTEVENT

Travel Advisory

2

1

EVENTEVENT

ORGANIZATION

EVENTEVENT

NewsFeed

EarthquakeFeed

Travel Advisory

EarthquakeFeed

News

Travel Advisory

2

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Advisory NewsFeedInformationInformation

RichnessRichness

How We Can Reach YOU todayHow We Can Reach YOU todayyy

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The Future of ENS

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The Future of Incident Notification

Third generation notification Third generation notification

Comprehensive

communications

Recipient engagement

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