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KEY FACTORS FOR A SUCCESSFUL MOBILE APPLICATION
Yvan Gravierwww.neosesame.com
Twitter, Facebook, Youtube: neosesame
• A cake made of layers of Adam's Peanut Butter and Philadelphia cheese, close to the Cheesecake Factory's,
• rewards obtained during video games after successfully challenged the difficulties,
• a product that sells well, i.e. music - hit, publishing -
bestseller, etc. ...• evolutionary success of certain living species as a
result of natural selection.
SUCCESS?The term success can refer to:
Simply put for your App:
Set your Goals, Define KPIs, Measure the Gap, FeedBack
DATA
USER PATH
ERGONOMICS
#1 PREPARE WELL
Ensure the presence and quality of input data
Data bases Images Web services FTP servers Excel files Rss feeds XML Podcast VoD Live video stream
The W3C recommends: JSON + base 64 images encodinghttp://www.w3.org/standards/webofdevices/
“ Build web services
and open your APIs! ”
Do it like...Tweeter, Facebook, Google, Foursquare, Skype, Orange, Bart…and more
Repeat after me:
BE USER CENTRIC…
NOT EGO CENTRIC…
© Credit Decode Consulting
DO NOT DISCOURAGE THE USER
AMAZON.fr ZAPPOS
© Credit Decode Consulting
DO NOT LET THE USER WAIT
Load data locally Save favorites Save context
RENEW THE USER’S INTEREST
Relevent content Fresh content Management of ranking preferences Pertinent notifications
TIP« PUSH NOTIFICATION »
THE EASIEST WAY TO RENEW YOUR APP WITHOUT REBUILDING IT NOR REPUBLISHING
IT!See the video on youtube: http://www.youtube.com/video neosesame Push
BE CAREFUL WITH ERGONOMICS
MINIMIZE THE CLICKS & THE LEVELS
NATIVE
WEB
WEBVIEW IN APPS
FRAMEWORKS
#2 RIGHT CHOICES OF
TECHNOLOGIES
3 PossibilitiesBrowsin
gWebviews in Apps
Lower development
cost
Requires a rendering
platform
Much quicker
deployment
Easier inhouse
deployment
Better control of
distribution
Higher billing control
Lowest portability costs
Easier Adservers
compatibility
Easier audience
analytics
Easier CRM
Using the browser APIs and high portability,
Controlled by a light embedded native code dedicated to each platform,
Packaged in a widget or App or Webapps depending on priority,
The rendering is made locally (page structure as well),
Data are provided by server APIs (XML, JSON..) built once for all,
Apps
Highly platform
dependent
Natural for iPhone
Dedicated to games and
specific UI needs
Better CTR so far,
Better user adoption,
Higher data volume
Longer usage per
cession
Higher Hardware
integrationSEE Google video: Android App embeds Webview by Google
Unified vision
A common Core Web viewHTML 5, CSS, Javascript based
70 to 80 % Smartphone coverageBrings all Web Apps advantages,Lower Maintenance costsEasier and quicker reuse and sharing,Higher CRM feed-backFed by one single “fits for all” APIs build by IT Group
Controlled and built by a dedicatedLight resident codeApp, Widgets, launcher..
20 to 30 % specific per deviceBrings all Apps advantages: publication, download, visibility, CTR rates..Brings persistency, Brings background Webpages DownloadingSuitable with OEM Guidelines
Downloads
Referencing
Statistics
Updates
# 3KEEP YOUR APPLICATION ALIVE
DOWNLOADING - REFERENCING
Statistics: Measure your success
Thank you for your attention!Want to know more?
Yvan [email protected]
www.neosesame.com
: neosesame
