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Keynote presentation, Inside PlayStation 4: Building the Best Place to Play, by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.
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PUSHING THE BOUNDARIES OF PLAY
WHAT IS THIS TALK ABOUT?
PS4 Product Development Strategy
It’s not about bits and bytes
ABOUT ME
Dominic Mallinson, Vice President US R&D
Sony Computer Entertainment America
…. and passionate gamer !
1992
1994
1995
1998-2013
LEADING THE INDUSTRY… THE RETAIL YEARS
PlayStation lead the broad adoption of optical disc media formats
PlayStation ‒ The original PlayStation lead the revolution from cartridge to CD-ROM
PlayStation 2 ‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map
PlayStation 3 ‒ Arguably won the HD disc format wars in favor of Blu-ray
PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY
AND THEN CAME PS3
Cost and complexity rose sharply…
PLAYSTATION BRAND IDENTITY
PUSH THE BOUNDARIES OF PLAY
BELIEF
Great play gives people the power
to be extraordinary
BEHAVIOR
Masters of magic: irreverent champions of
great play
OFFER
The best place to play, always extraordinary
PS4 PRINCIPLES
SIMPLE CONSUMER ORIENTED FUNCTIONALITY EASE OF USE
IMMEDIATE
100%
PERSONALIZED
SOCIAL
PS4 SYSTEM ARCHITECTURE
SUPERCHARGED PC ARCHITECTURE x86 CPU ENHANCED
PC GPU 8GB UNIFIED
MEMORY LOCAL STORAGE
HDD
8 core AMD “Jaguar” 4MB shared L2 cache
AMD Radeon based 18 Compute Units 1.84 TFLOPS
GDDR5 RAM 176 GB/s
500GB Hard drive Blu-ray @ 6X CAV
DUALSHOCK 4
16
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IN CONCLUSION… COMING SOON
Availability North America : November 15th at $399 Europe : November 29th at €399 / £349 Japan : February 22nd 2014 at ¥39,980 Other regions : November/December 2013
18
Starting Friday…