Eduardo Abeliuk Eduardo Abeliuk

Chris MockoChris Mocko

Joel DarnauerJoel Darnauer

Dec 9, 2007Dec 9, 2007

1.8M Total Installs1.8M Total Installs

date

Source: adonomics.com

Dec 9, 2007Dec 9, 2007

Full Moon on the QuadFull Moon on the Quad

Dec 9, 2007Dec 9, 2007

AFTER ONE WEEK, 72 COUNTRIES!

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

New Engagement FeaturesNew Engagement Features

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

The “Petri Dish” ModelThe “Petri Dish” ModelMature users

ExpandingFrontier of New/engagable

Users

Potential users

Dec 9, 2007Dec 9, 2007

IfIf GoogleGoogle transformed what it transformed what it means tomeans to

KNOW SOMETHINGKNOW SOMETHING

then the potential ofthen the potential of FacebookFacebook isis to transform what to transform what

it means toit means to BE SOMEONEBE SOMEONE

Dec 9, 2007Dec 9, 2007

Invite BehaviorInvite Behavior

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

The Message is the MediumThe Message is the Medium

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

Daily Active UsersDaily Active Users

Dec 9, 2007Dec 9, 2007

Saturation?Saturation?MonthlyUsers

04 05 06 07 08 09

20M

40M

60M

80M

100M

Facebook

Google

Dec 9, 2007Dec 9, 2007

Dec 9, 2007Dec 9, 2007

The is theThe is theMediuMediumm

MessagMessagee

Dec 9, 2007Dec 9, 2007

Take-home’sTake-home’s

SimplicitySimplicity

Track growth and metrics Track growth and metrics earlyearly(where are your visitors coming from)(where are your visitors coming from)

Dec 9, 2007Dec 9, 2007

NOW ALMOST EVERYWHERE

Dec 9, 2007Dec 9, 2007

Working hard on Working hard on engagementengagement

Virality Engagement