Layar Augmented Reality Browser - general presentation

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A general overview of the Layar Augmented Reality platform, and its possibilities for brands, content owners, agencies and developers. Version: Jan 11th 2010

Text of Layar Augmented Reality Browser - general presentation

  • 1. Layar general presentationJan 11th, 2010 2009, Layar BV Condential and ProprietoryPhoto: Marco Derksen Browse The World, http://layar.comdinsdag 12 januari 2010

2. Layar team! dinsdag 12 januari 2010 3. Claire BoonstraLayar co-founder dinsdag 12 januari 2010 4. Our reality: an empty canvashttp://www.ickr.com/photos/pmo/533680927/dinsdag 12 januari 2010 5. http://www.ickr.com/photos/czy_584/42672745/ dinsdag 12 januari 2010 6. Augmented Reality is a new medium dinsdag 12 januari 2010 7. Augmented Reality is an Experience Mediumnot just a functional tool dinsdag 12 januari 2010 8. Location & direction GPS / Cell-IDCompass Camera dinsdag 12 januari 2010 9. Supported devices AndroidiPhone 3G S Symbian back soon 2010 dinsdag 12 januari 2010 10. Open platform Everybody can create their own AugmentedReality experiences on Layar dinsdag 12 januari 2010 11. Active Layar content creators Austria BelgiumBosnia1500+ +500 Canada BulgariaUnited StatesFranceIndia MexicoGermanySingaporeItalyJapanIrelandKorea Montenegro MacedoniaVenezuela NetherlandsBrasil PortugalArgentinaSerbia ChiliSouth Africa SpainAustralia Sweden keys New ZealandGranted developer United Kingdom dinsdag 12 januari 2010 12. Content developers doing business developing layers for themselves or 3rd parties dinsdag 12 januari 2010 13. >300 layers published worldwidedinsdag 12 januari 2010 14. Some of the brands on LayarNewburyTruliaSt YP Voodoo OSMFestHotpads IdealistaTimHortons dinsdag 12 januari 2010 15. Examples of what can be done with Layar - already nowdinsdag 12 januari 2010 16. http://en.nai.nl/exhibitions/sara 2009, Layar BV Condential and Proprietory Layer developed by NAi/ IN10 (Rotterdam)Browse The World, http://layar.comdinsdag 12 januari 2010 17. Detailed 3D model on top of construction site While holding up your phone, you can walk around the building, look underneath or even inside of it.Experience the future before it has been realized. dinsdag 12 januari 2010 18. See what you cant see dinsdag 12 januari 2010 19. Re-createthe pastAmsterdam, Damrak, 1942Fictional example; various of such layers in development dinsdag 12 januari 2010 20. Imagine:Summer 2010, Colosseum, Rome dinsdag 12 januari 2010 21. ... and hear the lions roar Fictional example; various of such layers in developmentdinsdag 12 januari 2010 22. Old artLayer developed by Hoppala (Germany) dinsdag 12 januari 2010 23. New art? Inside of a piece of artinspired by Mondrian Layer developed by CMCDV (Germany) dinsdag 12 januari 2010 24. 3D objects placed aboveyour houseLayers developed by Muzar.org (NL) and Winvolve (Canada) dinsdag 12 januari 2010 25. Place Santa in someones oce Webservice (PC) Layer developed by Muzar (NL) dinsdag 12 januari 2010 26. Place messages above the sports eldAllez les Bleus! London greetsI wanna seeyou!mashed potatoes :) Fictional example dinsdag 12 januari 2010 27. dinsdag 12 januari 2010 28. Beatles Magical AR tour Layer developed by AugmentReality.co.uk dinsdag 12 januari 2010 29. Stand here to take a Hermann and me in St Anton!picture with Brought to you by Audi Hermann Maier in3D! Fictional example dinsdag 12 januari 2010 30. Special feature: Automatic Triggering http://www.ickr.com/photos/gx9/274672095/ dinsdag 12 januari 2010 31. Seeda - Japanese Rapper launched new single though Layar dinsdag 12 januari 2010 32. music starts playing automatically when reached pre-dened destination Layer developed by SystemK (Japan) dinsdag 12 januari 2010 33. Many possibilities for auto-triggered actions: Play audio Play videoShow quiz questionShow 3D objectShow imageetc... dinsdag 12 januari 2010 34. Special feature: Point - Point dinsdag 12 januari 2010 35. Point to Point enables treasure hunts, city tours etc dinsdag 12 januari 2010 36. Personalization & closed layers: loginLayer developed by Masternaut dinsdag 12 januari 2010 37. Login enables people to see layers only meant for them (B2B, personalisation) dinsdag 12 januari 2010 38. Games 2009, Layar BV Condential and Proprietory Fictional example; demod by Layar at PICNIC conference 09 dinsdag 12 januari 2010 39. Experience domes Walk inside the dome &teleport yourselfto a new world: Japanese street + street sounds Fictional example; demod by Layar at PICNIC conference 09 dinsdag 12 januari 2010 40. All possible: right now. with Layar version 3.0 dinsdag 12 januari 2010 41. Layar so far: where is... dinsdag 12 januari 2010 42. New content, created for ARNew art Storytelling Messages & Grati AR gamesWhats going onArt walks Around me MovingWhere is... City toursExisting infoLocation database dinsdag 12 januari 2010 43. New content, created for ARNew art Storytelling Messages & Grati AR gamesWhats going onArt walks Most interesting area forLayar!Around me MovingWhere is... City toursMost of the current layersExisting infoLocation database dinsdag 12 januari 2010 44. Storytelling http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg dinsdag 12 januari 2010 45. Experiences! dinsdag 12 januari 2010 46. Needed: EcosystemAnimatorsStorytellersHistoriansTech developers Architects Game designers Creative AgenciesArtists Educators 3D modelersBrands Governments dinsdag 12 januari 2010 47. Do it yourself ?http://dev.layar.com dinsdag 12 januari 2010 48. Need help? Check the Developer Catalog dinsdag 12 januari 2010 49. 2009, Layar BV Condential and Proprietory Browse The World, http://layar.comdinsdag 12 januari 2010 50. or use one of these easy development tools:dinsdag 12 januari 2010 51. http://code.google.com/p/porpoise/ PorPOIse by Jens de Smit http://layardotnet.codeplex.com LayarDotNet by Dylan Phillips http://pypi.python.org/pypi/django-layar/0.1.0 Python: Django-Layar by James Turk dinsdag 12 januari 2010 52. or use BuildARIf you dont understand this"object": { "icon": "icon1.png", "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d",reduced: small_ghost.l3d"size": 2}, www.buildar.com dinsdag 12 januari 2010 53. dinsdag 12 januari 2010 54. Whats your dream? dinsdag 12 januari 2010 55. Thanks! claire@layar.com@claireboo visit www.layar.com dinsdag 12 januari 2010