View
178
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
LEADERSHIP CREATIVITY
Don’t let the future just happen: it is always better for us if we create it.
Current Business Challenges
Every facet of business is changing at an accelerating rate.
Current Business Challenges
Competition is increasing
Current Business Challenges
Business is becoming increasingly global in scope
Current Business Challenges
New technologies are being introduced at a breathtaking rate
Current Business Challenges
The composition of the work force is changing, as are its members’ values and expectations
Current Business Challenges
There are increasing shortages of resources ranging from water to skilled employee.
Current Business Challenges
The World economy is being transformed from an industrial economy to one based on knowledge and information
Current Business Challenges
Market and economic conditions throughout the world are extremely unstable
Current Business Challenges
Constituents, such as shareholders and environmentalists, are making greater demands on the organization.
Current Business Challenges Not only is the
business environment changing rapidly but is becoming much more complex.
Definition
Innovation is how a firm or an individual makes money from creativity.
Origination: Definition
The process of generating something.
origination Organizations, seek to create
original ideas and concepts that will end up as innovations, e.g new or enhanced products services, processes that Increase efficiency, highly competitive marketing
campaigns, or superior management
origination
Original ideas just aren’t enough…
Innovation The process of creating something new that has significant value to an individual, a group , an organization, an industry or a society.
Innovation
An innovation is a creation that has significant value.
Distinction between Innovation & Origination
First, You need to learn how to tell whether the ideas you generate are creative or merely original.
Distinction between Innovation & Origination
Second, to be innovative you need to go
beyond merely being creative. You need to know whether the
ideas you generate have potential for significant value, that is, the potential to become innovations
Distinction between Innovation & Origination
Finally, Firms as well as individuals must learn to turn creations into innovations.
Importance of Innovation & Creativity Solving problems and pursuing
opportunities require solutions, many of which may be unique to the specific situation. Therefore, creativity and the resultant innovation are fundamental to the survival and prosperity of the firm
Creativity, the Springboard to Innovation
Before we can have innovation, we must have creativity…
Creativity, the Springboard to Innovation
Creativity is thinking forward
Creativity, the Springboard to Innovation
Expanding on our earlier definition, creativity, then, is the skill to originate the new and to make the new valuable.
Creativity, the Springboard to Innovation
The new key word is skill; creativity is a skill, it is not something mystical, available only to a few.
It can be learned by anyone. Everyone possesses an innate capacity for creativity…
Creativity, the Springboard to Innovation
But the development of the capacity into a skill has been thwarted, for the most part by parents and bosses who provide and enforce rules about what is acceptable behavior and because only a few behaviors are allowed, certainly is stifled…
Creativity, the Springboard to Innovation
Therefore, you must act to develop this skill, to unleash your untapped potential.
Creativity, the Springboard to Innovation
Creativity can be incremental, occurring in a society of small progressive steps, such as the lengthy painstaking research that led to the
development of polio vaccine.
Creativity, the Springboard to Innovation
Conversely; Creativity can involve giant leaps
of progress in which many links in the evolutionary chain of concepts are hurdled by a single effort. e.g The main workings of Apple Computer’s Machintosh PC
Creativity, the Springboard to Innovation
For an organization, one of the critical steps in achieving innovation is developing the creative problem-solving skills of its human resources-its managers, professionals, and other employees.
Creativity, the Springboard to Innovation
The product of the creative effort need not be a tangible physical object. It may be an idea, an association of facts, an insight or a more effective or efficient process, as well as a new product or service.
Each of these, when fully expressed and functioning has value.
Product Innovation
… results in new products or services, or enhancements to old products or services
Process Innovation
… results in improved processes within the organization-for example, in operations, human resources management, or finance.
It focuses on improving effectiveness and efficiency.
Marketing Innovation
innovation is related to the marketing functions of promotion, pricing an distribution, as well as to product functions other than product development ( e.g, packing or advertising).
Management Innovation
Management innovation improves the way the organization is managed.
The Possibilities For innovation to occur, the possibilities
for creativity and innovation must exist. Regardless of your creative talents,
however great your knowledge or skill, you will not be able to create many innovations if you are not functioning in a favorable situation. If the organization’s culture does not support creativity
The Process
Numerous techniques can be used to increase the creativity of problem solving within an organization. Learning these takes time and effort but you can master them. These processes are directed at increasing creativity in all stages of the problem-solving process. E.g Brain Storming
Successful Organization design more new products and
concepts, utilize their resources more
effectively and efficiently, market their product more
creatively, and manage more effectively
successful organization It is creativity in managing all of
the economic functions marketing, operations, finance, human resources, research and development and information management that separate the truly successful companies from the less successful ones
successful organization
If you think the way you’ve always thought, and do what you’ve always done, you’ll get the results you’ve always got.
Attributes of Creativity Curiosity Adventure Innocence Experimentation Difference
Reactive AssociationCrisisDisasterBarrierBottleneckTrouble
Problem
Proactive AssociationChallengeWishOpportunityDesire
Problem
Phases of Economic Advancement
Agricultural - 17th century
Industrial - 17th-19th century
Information - 20th century
? ? ? - 21st century
Phases of Economic Advancement
Creativity - 21st century?
Contemporary Business Games
Restructuring Through:AcquisitionsMergersMBO
Cost Focus improved profitabilitybetter-looking balance sheetlean and mean until all fats are removed leaving just the muscles
outsourcingmonetising benefits
Contemporary Business Games
Quality TQM
Customer Servicecustomer satisfaction is outcustomer delight is in
Contemporary Business Games
NEW HOPE Creativity
Sourcesday-dreaming - word somereflections on experience long pastmusic - used by someintuition - needed by allwill or compelling vision - needed by allinner strength - to endeavour, to overcome fear of risk
needed by all
You can not become
what you need to be by
remaining what you are.
ALWAYS THINK ANEW
Continual challenging of your
mindsets will make you a more
effective manager.
MINDSET
Taking a different route away from old tested perception to attain a new result = Creativity
Lateral Thinking
Lateral Thinking
Continual challenging of
your mindsets will make
you a more effective
manager.
MINDSET
Purpose concept (what are we trying to do)
Mechanism concept (how does/will it work)
Value concept (why is it useful)
CREATIVE STEPS
Defined Creative Areas
ProblemImprovement tasksProject design or inventionOpportunity
CREATIVE STEPS
•Define the task/focus•Apply systematic creative tools
•Evaluate and implement output
CREATIVE STEPS
The Creative Challenge
Why like this? Why has it to be like this Aren’t there alternatives?
The goal is to debunk a “uniqueness”
The Creative Challenge
Acknowledge the existing Seek possible alternatives Compare existing with alternatives
The current is just one of many possibilities.
The Creative Challenge
Attack:NeglectLock-inComplacencyTime sequence
The Creative Challenge
Why risk giving the ‘wrong’ answer in class when only the ‘correct’ answer is rewarded?
The Creative Challenge
Concept (what’s being done)
Idea (how things can be done)
Shaping factors (assumptions)
Polarization (either/or)
Creativity relates to Creation relates to
Beginning relates to Renewal
Curiosity,adventure experimentation, challenge. New, different, helpful.
Identifying Creativity
Process of seeing the exceptions
Identifying Creativity
Process of producing order out of chaos
Identifying Creativity
Bringing into being something of value that was not there before
Identifying Creativity
Analysis - what is
Design- what could be –
CREATIVITY
Identifying Creativity
Establish a programme of suggestions - to cover both putting wrong things right as well as better ways of achieving what currently looks perfect.
What To Do
Uses of Creativity
Improvement - the biggest potential better way lower cost less time fewer errors less energy less irritation less wastage simpler method
Uses of Creativity
Problem Solving alternative problem definitions overcoming a difficulty (overlap
with “improvement”) task setting (or problem finding) problem avoidance
Uses of Creativity
Value and Opportunity add value reposition (generate options) design opportunities
(entrepreneurial spirit)
Uses of Creativity
Futuristiccontingency design (fall-back position)
Uses of Creativity
Motivationgenerates interest and excitement (best to reward creative efforts not just results)
Like just about everything in business, innovation happens when the people at the top make it a priority and put pressure on people to deliver it.
Just like sales, production or financial goals, businesses that stay ahead always have innovation goals too.
Uses of Creativity.
Creativity is an art. Art is having the vision to see the world differently and the skill to portray that vision.
Having skill without seeing the world differently is the basis of craftman-ship.
Uses of Creativity.
Steps to Regular Creativity
Devote some time to creative thinking
Make creative efforts Stop persistent negativism Look at benefits of new ideas Express intuition and gut feelings
as they occur to you
RUNNING FOR SURVIVAL
Tools for Creativity
faith in own abilityabsence of negativism or negative
judgmentprecise observation - observancepenetrating questioning.
Business Applications
Zenith and cash evacuation
WH.O. Salt-Sugar Solution
Creativity Training
Engages people’s mindsStimulates people’s imaginationOrganizes thinking processesDiscovers and utilize talents
Running for Survival
Every morning in Africa, an antelope wakes up. It knows it must run faster than the lion or it will be killed.
Running for Survival
Every morning a lion wakes up. It knows it must outrun the antelope or it will starve to death.
Running for Survival
It doesn’t matter if you’re a lion or antelope. When the sun comes up you’d better be running.
THANK YOU