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Six quick and powerful steps for conducting lean usability tests for startups, or teams within a separate silo of a larger corporation.
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USABILITY
6 QUICK STEPS FOR POWERFUL LEAN USABILITY TESTS : |
VINCENT BASKERVILLE | VP of PRODUCT
WHAT IS A USABILITY
TEST?
VINCENT BASKERVILLE | VP OF PRODUCTION
.
' .
VINCENT BASKERVILLE | VP OF PRODUCTION
your goals should be centered around observing problems
and listening to all the questions that your
participants are asking
VINCENT BASKERVILLE | VP OF PRODUCTION
. .
— .
VINCENT BASKERVILLE | VP OF PRODUCTION
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•
• -
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•
VINCENT BASKERVILLE | VP OF PRODUCTION
. .
, -
, . ,
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VINCENT BASKERVILLE | VP OF PRODUCTION
!Coding is long. Design is short. Paper is cheap."
VINCENT BASKERVILLE | VP OF PRODUCTION
PLAN THE TEST
VINCENT BASKERVILLE | VP OF PRODUCTION
#:
•You can’t test everything
•Focus on what is most essential for you to learn
•Define goals of the test
•Outline research questions
•Discuss user personas & tasks
VINCENT BASKERVILLE | VP OF PRODUCTION
•Goals of the study
•Research questions & issues
•User personas & profiles
•Actual test method
•Schedule
•Tasks
•Which data to collect
FIND PARTICIPANTS
VINCENT BASKERVILLE | VP OF PRODUCTION
#: •Recruiting the right users is key to success
•User demographics are typically not an important characteristic of users
•Focus on actual behaviors for users not solely on gender / nationality / age
VINCENT BASKERVILLE | VP OF PRODUCTION
•Existing customers
•Craigslist
•Friends & family
•Friends of friends
•Meetups & user groups
•Recruitment firms
WRITE TASKS & PREPARE
VINCENT BASKERVILLE | VP OF PRODUCTION
#: •What do you want your users to accomplish?
•Provide your users with clear tasks & scenarios
•Tasks should focus on business & user goals
•Not s p e l l i n g it out for them
!if you don#t care about quality, you can meet any
other requirement. "-GERALD M. WEINBERG
VINCENT BASKERVILLE | VP OF PRODUCTION
FACILITATE TESTS
VINCENT BASKERVILLE | VP OF PRODUCTION
#: •Observe users’ behavior when they are interacting with the product
•Make sure users are comfortable & feel safe
•Gather all data from users and test results
•Analyze the data
VINCENT BASKERVILLE | VP OF PRODUCTION
•Is that what you expected?
•What are you thinking?
•What are you trying to accomplish?
•What does this mean to you?
•Can you say more about that?
!It is far better to adapt the technology to the user
than to force the user to adapt to the technology."
-LARRY MARINE
VINCENT BASKERVILLE | VP OF PRODUCTION
ANALYZEDATA &
OBSERVATIONS
VINCENT BASKERVILLE | VP OF PRODUCTION
#:
The type of analysis will depend of the type of test you’re running & the actual goal
•Formative: Identify problems with product & iterate
•Focus on qualitative data & prioritizing observations
•Summative: Demonstrate success of design
•Establish success metrics before test
SHARE RESULTS
VINCENT BASKERVILLE | VP OF PRODUCTION
#:
•Standups / work meetings with project team
•Whiteboad notes
•Highlight video
•Presentation &/or workshops
•Reports
STAY CLASSY
!The joy of an early release lasts but a short
time. The bitterness of an unusable system lasts for
years."-ANONYMOUS
VINCENT BASKERVILLE | VP OF PRODUCTION