LEAN

UX DK

GUERREROPRESENTED

B Y

whatLEAN

is

UX ?

making productsin a

making productsin aFAST

making productsin aFAS

TCOLLABORATIVE

&

productsin aFAS

TCOLLABORATIVE

&CROSS-FUNCTIONALWAY

LESSEMPHASIS

ONDELIVERABLES

GREATERFOCUS

ONSHARED

UNDERSTANDINGONACTUALEXPERIEN

CEBEING

DESIGNED

FAS

T

COLLABORATIVE

CROSS-FUNCTIONAL

combine

DESIGN

THINKINGabilityto

empathycreativityrationality

agile

AGILE SOFTWARE DEV’Tcore

principlesof

individuals &

interactionsworking softwarecustomer collaboratio

n

development

4

responding to change

loop

LEAN

STARTUP feedbackuses

buildmeasu

relearn

ASSUMPTIONS

PROBLEM STATEMENTS

goals of the product or system

problem the business stakeholder wants addressed

explicit request for improvement

PROBLEM STATEMENTS

HYPOTHESIS

transform each assumption statement into a format that is easier to test

SUBHYPOTHESIS

breaking the hypothesis downinto smaller parts

key

OUTCOMESspecificvery

be

indicators

prioritizeperformance

proto

PERSONAS

Of the systemusers

represent the

persona

sample

PROTOPERSONAtemplate

COLLABORATIVEDESIGN

DESIGN

STUDIOProblem definition and constraints

Individual idea generation

template

DESIGN

STUDIOPresentation and critique

DESIGN

STUDIO

Iterate and refine

Team idea generation

STYLEGUIDES

of all your product’s

components

living collection

customer-facing

STYLE GUIDES?WHAT GOES INTO

What the element looks like

Where it’s usually placed on the screen

When it should be used

STYLE GUIDE

CHARACTERISTICS

accessiblecontinually

improvedactionableSAMPLE:http://192.168.1.221/twiki/bin/view/RandD/FlyAwayStyleGuides

sketchingprototyping

copywritingvisual design

experience

PROTOTYPING

approximationof an

productsimulate

to use a

LOW-FIDELITY

PROTOTYPES

quick

fun manner

crafty

LOW-FIDELITY

PROTOTYPES

CLICKABLEWIREFRAMES

CLICKABLEWIREFRAMES

MID & HIGH-FIDELITY

PROTOTYPES

significantly

detailedmore

MID & HIGH-FIDELITY

PROTOTYPES

MID & HIGH-FIDELITY

PROTOTYPES

CODEDPROTOTYPES

create

interaction pattern

natural

CODEDPROTOTYPES

hand-codedlive-data

product

NON-PROTOTYPE

MVPs test something relatedto your

leaneryou can

always go

NON-PROTOTYPE MVPsguideline

strying to learn main signals needed from the market

indicators of main signal

4

fastest way to find info

NON-PROTOTYPE

MVPsemail

google adwordslanding pagebutton to

nowehere

RESEARCH &

FEEDBACK

collaborativecontinuo

us

COLLABORATIVE

DISCOVERY

from customers

to meet

& learn

CONTINUOUS DISCOVERY

with customers

regularly

scheduledconversations

validate hypothesesquickly

CONTINUOUS DISCOVERYbring in customers

for testing

RESEARCH &

FEEDBACK

look for patternspark your outliersverify with other sources

TEST

EVERYTHING

sketches/wireframesmock-ups

coded prototypes

MONITORIN

G

TECHNIQUES

customer service

onsite feedback surveysearch logs

site usage analyticsa/b testing

BUILD LEAN UX WITH SCRUM

themes

BUILD LEAN UX WITH SCRUMsketching/ideation

BUILD LEAN UX WITH SCRUM

iteration planning

meeting

BUILD LEAN UX WITH SCRUM

user validation schedule

LEAN

UXlean startup

agile software development

design thinking

REFERENCES

Lean UX Presentation by Fabio ArmaniLean UX Better Software 2012.pdf

Lean UX Applying Lean Principles to Improve User Experience by Jeff GothelfLean UX-Applying Lean Principles to Improve User Experience.pdf

Better Product Definition with Lean UX and Design Thinking by Jeff GothelfQConSF2012 - Jeff Gothelf-Better Product Definition with Lean UX and Design Thinking.pdf