Learning from Your Competitors - Mobile App Biz Bootcamp (May 25, 2013)

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Every app is a business and every successful business needs a strategy. One of the best methods of devising your app strategy is by looking at your competitors. In this session, we will break down the steps, tools and techniques necessary to gain key insights from others in your app category in order to better position your app for success both in and outside the app store.

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<p>PowerPoint Presentation</p> <p>Mobile Biz Bootcamp | Developer Edition</p> <p>May 25, 2013</p> <p>The </p> <p>Importance</p> <p>Of</p> <p>Competitor</p> <p>AnalYsis</p> <p>Twitter @emrichtom</p> <p>1</p> <p>Page 1 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>ABOUT ME</p> <p>2</p> <p>Page 2 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>From Elephant in the room</p> <p>To needle in a haystack</p> <p>In 2008 when the App Store launched there were 800 applications.As at May 20, 2013 there are over 880,000 applications </p> <p>3</p> <p>Page 3 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>My coffee shop analogy</p> <p>Coffee shops in Toronto cost anywhere from $25,000 to $100,000 to open, with operating costs ranging from $500 to $1,000 a day and potential daily revenues of up to $2,000 at the high end, and a couple hundred on the low end.</p> <p>4</p> <p>Page 4 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>An app is a business</p> <p>And a business needs a plan</p> <p>5</p> <p>Page 5 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Keep your Enemies closer</p> <p>Competitors are your greatest resource to improve your app business!</p> <p>Instead of trying to defeat them see what you can learn from them</p> <p>6</p> <p>Page 6 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Who are your competitors?</p> <p>Direct</p> <p>Indirect</p> <p>Products that perform the same function to satisfy the same need</p> <p>Products that dont necessarily perform the same functionBut aim to satisfy the same need</p> <p>7</p> <p>Page 7 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>What you can learn from them</p> <p>8</p> <p>Page 8 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Competitor analysis tools</p> <p>1. App specific tools</p> <p>2. Digital tools</p> <p>9</p> <p>Page 9 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Appannie.com</p> <p>10</p> <p>Page 10 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Xy0.net</p> <p>11</p> <p>Page 11 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Appstorerankings.net</p> <p>12</p> <p>Page 12 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>How to use this information</p> <p>13</p> <p>Page 13 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>5 things to do when you get home</p> <p>14</p> <p>Page 14 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>The big takeaway</p> <p>The secret to success is simple. Find out what works and do something similar, but better. Find out what doesnt work and avoid it.</p> <p>15</p> <p>Page 15 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Thank you &amp; QUestions</p> <p>Email: emrichtom@gmail.comMobile: 647-746-2630Twitter: @emrichtomBlog: www.futuretechreport.com</p> <p>16</p> <p>Page 16 | BIZ BOOTCAMP | THE IMPORTANCE OF COMPETITOR ANALYSIS | TOM EMRICH | @EMRICHTOM</p> <p>Resources</p> <p>http://ipod.about.com/od/iphonesoftwareterms/qt/apps http://148apps.biz/app www.appannie.comwww.distimo.comwww.appstorerankings.comwww.appnique.comwww.xyo.netwww.google.com/alertswww.socialmention.com</p>

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