presented by: THEMARKETINGDEPARTMENTpowered by: melaniegaylesmarketing

LET’S GET SOCIAL

THE INTERNET ESCAPE: WHERE EVERYONE CAN BE WHO THEY WANT TO BE

melaniegaylesmarketing

SOCIAL MEDIA: A LOVE AFFAIR

static web: Search, webpages, one way communication

chat rooms : Select services, select servers, private chat, gaming

web 2.0: watching to participatingStarted with mirc, file sharing sitesmoved to review sites, listing sites/classifieds, selling sites like e-bay

social media: Blackplanet > myspacefacebook > twitterYoutube > tumblr

melaniegaylesmarketing

AN EVOLUTION: FROM SOCIAL TO DIGITAL

Evolving as a marketers, users and consumers learn to utilize a shared space.

The act of learning to connect multiple sites into rich campaigning platforms

Predicting where your targeted consumers will reach critical mass. Learning behaviors and how to talk with consumers

melaniegaylesmarketing

THE ADDICTION: THE NEED FOR SOCIAL MEDIA

• The impact• Understanding

consumer’s needs

• The hunt for customers

• Using social media to create ROI

melaniegaylesmarketing

melaniegaylesmarketing

melaniegaylesmarketing

CHEMISTRY: DISCOVERING THE RIGHT FIT FOR YOUR CLIENTS

Being in the right place at the right time makes the difference between a social media success or failure

Rich content creates followship

Not everything is measured in numbers

melaniegaylesmarketing

LACK OF RICH CONTENT+ANY FOLLOWER+ ALGORHYTHMS

THE WRONG EQUATION:

HATER!!!!

melaniegaylesmarketing

RICH CONVERSATIONAL CONTENT+ TARGETED NETWORK+ VARIED NETWORK MIX+ VISUAL MEDIA+ ALGORHYTHMS

MIXOLOGY: THE SOCIAL COCKTAIL

melaniegaylesmarketing

THE BREAKS: JOHNNY LAW & SOCIAL MEDIA

• Privacy Rights• Anti-spamming• Truth in Advertising• Opt-in/Opt-out• International Laws• Fans vs. Friends

melaniegaylesmarketing

SOCIAL MEDIA FOR SALE: CREATING ROI

melaniegaylesmarketing

WHAT’S NEXT

TOOLS

BLOGS

CRM

REVIEW

SITESSEOSOCIAL MEDIA

PRODUCT

DEV.

melaniegaylesmarketing