Let’s not get web wrong for innovation

Opportunities within Indian Web

Aji Issac MathewCo-Founder, http://community.TechShu.com

http://community.techshu.com/

Let’s not get web wrong• It is not just for content• It is not only about websites• It is not only about global solutions• It is not only about PCs• And a lot other things by which you limit web

It is also about• Web products• Web (is Networked)• Beyond PC

(Mobile/HandHeld devices)

• Community• Faster & Easy

Transaction• Recommendation/Info

analysis

http://community.TechShu.com - Our Knowledge sharing happens here

http://www.techshu.com/

Understand Web for Web Innovations

• Connected (Amazingly, do we have another network like web)

• Technology Layer / Interface Layer (both optional)

• On-demand / Pushy (both options)• Easy to Use• Search across Web• Growing / Will it ever Die? • Sharing is Easy, Easier and Easiest



Crazy buzzer

• It spreads much faster, making..breaking companies/ideas/..

• Easy to create buzz



Web is Gold rush

• Jeff Bezos, Amazon

Web …. is like 1802 Hurley washing machine

Let’s forget Gold for this presentation and focus on 1802 Hurley washing machine



Where is the scope of innovation?

• Filling gap – fulfilling needs & wants, providing solutions (that was previously difficult to solve)

• Improving existing solutions• Understanding new problems & solving it• Tech stuffs has low life cycle• Local• Awareness• Welfare, Gov, School/College, consumer,

everywhere.



Secret/Myths

• Cost?• Technology?• Knowledge intense?• Right time? Not for

students?



India Disadvantage

• Low access to Mentors• Funds (no/ may be)• Low Tech community• Low innovation at Corporate level (its

changing)



India Advantage

• Undiscovered Local problems

• Successful online business models (Offline / US )

• Low cost• Plenty, Plenty and

Plenty of Gold







Setting up a web solution

• Identify the Problem & Solution

• Requirement:– Website (Interface)– Backend– Promotion – Extending the website

(Devices/web platforms like FB)



• Website– Domain– Hosting– CMS (open source Wordpress, joomla, drupal)– JS/CSS/HTML

• Backend– PHP / DotNet / C / Python / Perl– MySQL/Any DB– API & more …


• Promotion– Search Engine (Organic & PPC)– Paid Ads (PPC & Others)– Affiliate marketing– Social Media– Brokers / Reviews– Best Promotion (Viral / Integrated, informational)


In Kolkata

• Startup Saturdays• OCC• TIE• Seeders• Many more ….

Come, discuss, get mentors, get funds, get incubators, get support & GROW


Q & A

Thanks,Aji Issac (AjiNIMC)Founder, SEOforClients.com & TechShu.com

www.LPIIT.com - Making you ready for IT, practical classes
