Leveraging Facebook Marketing For Your Organization

Thursday, March 27, 2010

“Leveraging Facebook for your Organization”Session 4A; Roy Pereira @ Shiny Agency

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Agenda

• Why Facebook?

• Facebook 101

• Your Company in Facebook

• Facebook on Your Web Site

• Promoting Your Business on Facebook

2


Who Am I ?

• Roy Pereira <[email protected]>

• Over 40 campaigns on Facebook

• Co-Founded FacebookCamp (Toronto)

• Largest Facebook Dev Garage in the world!

• Co-Founded Refresh Partners in May 2007

• 1st Marketing Agency focused on Social Networks

• Founded Shiny Agency in May 2009

• Specialized marketing agency focused on bringing brands to social networks

3


Some of Our Facebook Campaigns

4


WHY FACEBOOK?

Why is Facebook so important to us?

5


Facebook’s Growth

6

Mo

nth

ly A

cti

ve U

sers

(M

)

100 million via mobile


Facebook = Real-Time-Web

• Daily:

• 175 million active users

• 55 million status updates

• Weekly:

• 3.5 billion pieces of content (web links, news

stories, blog posts, notes, photo albums, etc.)

shared

• Monthly:

• 2.5 billion photos uploaded

• 3.5 million events created

7


Source: FacebookSocialAds, Jan, 2010

Canada: 15 million usersCanada: 15 million users

British Columbia: 14%British Columbia: 14%

Alberta: 11%

Alberta: 11%

Saskatchewan: 3%Saskatchewan: 3%

Manitoba: 3%Manitoba: 3%

Ontario: 40%Ontario: 40%

Quebec: 19%Quebec: 19%

The Maritimes: 8%The Maritimes: 8%

The Territories: 0%The Territories: 0%

Canada on Facebook

8


Canadian Demographics

Source: FacebookSocialAds, Jan, 2010

9


Facebook Around the World

Rank CountryNumber of

Facebook users12 month growth %

6 month growth %

1 USA 101,303,240 140.8% 46.0%

2 UK 22,625,300 51.5% 20.9%

3 Turkey 16,943,780 113.6% 36.8%

4 Indonesia 14,681,580 1536.7% 126%

5 France 14,290,700 117% 32.6%

6 Canada 14,228,460 31% 19%

7 Italy 13,272,760 137.6% 30%

8 Philippines 8,387,560 2046.8% 208.4%

9 Spain 7,701,200 196.7% 33.4%

10 Australia 7,611,920 75.8% 25.7%

Source: Facebook, Dec 2009


FACEBOOK 101

So that you can talk to your kids and sound like you are hip

11


12

What is on your mind?

What are your friends up to?

On-the-fly conversations

This is what it is all about!

Get Involved


13

Your digital life

Photos are the #1 activity

Wow, lots of personal info…


14

More photos on Facebook than next 5 nearest competitors


15

Lots of Fans

Great Communication Channel


16

85 million monthly active users play FarmVille


Facebook Outside of Facebook.com

17


Facebook’s “Like” Takes Over the World

18


Not Just On the Web

19


FACEBOOK PAGES

20


Facebook Fan Pages

• Most brands have one

• Easy to communicate with your ‘Fans’

• Easy to acquire Fans

• Great central nexus to create brand

awareness with your media and news

udpates

21


22Get Fans

Send Updates

Custom Tab

Get Feedback


Most Popular Facebook Pages

Rank Facebook Fan Page NameNumber of Facebook

Fans

1 Michael Jackson 10,551,163

2 Vin Diesel 7,232,745

3 Barack Obama 7,095,229

4 Facebook 6,662,703

5 Mafia Wars 6,426,482

6 Texas Hold'em Poker 5,848,694

7 Megan Fox 5,357,269

8 Starbucks 5,331,423

9 Lady Gaga 4,711,581

10 RIP Michael Jackson (We Miss You) 4,695,522

Source: Facebook, Jan 2010

23


Non-Commercial Fan Pages

Rank Facebook Fan Page NameNumber of Facebook

Fans

11 I love Sleep 4,682,956

12 Pizza 4,643,720

16 I need a vacation!!! 4,385,918

18 I really hate slow computers 4,016,919

20I hate waking up during a good dream and it

won't come back!3,835,373

22I don't get enough sleep because I stay up

late for no reason3,170,874

27Randomely laughing because you

remembered something funny3,331,980

28Random laughter when remembering

something3,326,008

30 Pizza 3,306,364Source: Facebook, Jan 2010

24


Custom Tabs

• (Almost) anything goes in a Fan Page custom tab

• This is where most “Branded”applications now reside

25


“Applications” in Fan Pages

26


Understand Who Your Fans Are

27


OPENGRAPH / CONNECT

Facebook on your web site

28


29


30


31


32


ADVERTISING ON FACEBOOK

33


Advertising on Facebook

34


Target, Target, Target

35


36


Only pay per click!

37


PRIVACY ON FACEBOOK

“The age of privacy is over”, Mark Zukerburg, Jan 8, 2010

38


Facebook Privacy (2005)

39

http://mattmckeon.com/facebook-privacy/


Facebook Privacy (April 2010)

40

http://mattmckeon.com/facebook-privacy/


41

Roy [email protected]

Technology

Leveraging Facebook Marketing For Your Organization