Linkable Assets - A Hidden Weapon To Rule Online

A comprehensive guide to building linkable assets

Twitter Hash tag for Today’s webinar : #blwebinar

Hosted By

Monish VoraSearch Marketing Expert

Hiren vaghelaSr. SEO Adviser

What are linkable assets

Advantages of linkable assets

Types of Linkable Assets

What makes each linkable asset successful

Examples of each linkable assets

Advantages from SEO's point

Q & A

Today's Agenda

4

What are linkable assets?

Is it only link building???

Online marketers have only one goal – “Build as many links as possible”

But they are wrong!!

Does any of the following stand true for you?

In search of quality links from high authoritative sites

Looking for high-intent traffic for eternity?

Looking to increase your social mentions and shares?

Looking to develop something that continues to bring traffic throughout it's life?

In simple terms....

A linkable asset is something worth linking to

Somethingpeople would love

to share

Advantages of linkable assets

Usefulness : It is a thought provoking, interest generating resource

Interactivity : Give your visitor something to do

Triggers the emotions : It arouses positive emotions

Relevancy : Readers are able to relate to your assets

Types of Linkable Assets

The most prominent 5:

Awards

How To Guides

Tools and Apps

Videos

Infographics

Awards

Awards

Provide embeddable widgets

Get Press Mentions

Reach out to content curators

Leverage social sharing to nominees, members and/or winners

What makes Awards successful?

The publicity it creates, helps in getting more links

The promotions, mentions, the awards, the badges, all goes out with a link.

Example of successful online Awards event?

How-to-Guides

How-to-Guides

Always appeals to the audience

Select topics not discussed more often

Simplify by breaking the topic in smaller steps

Test your tutorial with someone you know before putting it live

What makes How-to-Guidessuccessful?

It shows people how much you care

Also helps in getting links from .edu sites

If found helpful, it could be recommended as a reliable source of learning by a number of sites

The mother of all how-to-guides

Tools and Apps

News related to tool updates is worthy

Helpful in getting links from bloggers

Also helpful in gaining links from list pages

Guest Blogging for advanced tutorials on using your tools

Tools and Apps

What makes Tools and Appssuccessful?

A helpful tool will fetch a number of mentions

Advanced tutorials for using the tools and apps will prove to be useful and fetch substantial links

One of the most prominent toolsfor SEO's

Videos

Videos rock to engage visitors

If shared on the right platforms,could go viral easily

Host videos yourself on professional platforms

Choose a platform like Youtube or Vimeo which has a larger audience

Videos

What makes Videos successful?

If useful and distributed on sites like Vimeo and Youtube, it will get a lot of exposure

They are easily embeddable

Right use of keywords will make it rank well in YouTube and Google

Example of a successful video

Infographics

Infographics

Give information through graphics and pitch the story

Offer embed codes

Feature them on your guest posts

Promote heavily through social media

They are a visual treat

They make complex information simple

They could be easily embedded code

They could go with relevant posts and other articles

What makes Infographics successful?

An Infographic we developed

Advantages from SEO's point

If done right, linkable assets could yield:

Quality links from authoritative sources High-intent traffic Social mentions and shares A continual traffic stream throughout the life of the linkable asset Qualified leads

and more...

Thank you for attending our Linkable assetswebinar

Get free solutions for creating linkable assets from us

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