TheBest Social MediaResourcefor Finding Your Dream Job
TheBest Social MediaResourcefor Finding Your Dream Job
Dan Hanssel Social Media Marketing [email protected]
Linked in
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AgendaWhat is Linked in?Home Page, News and
InboxSettings/Personalization/Premium MembershipCreating &
Maintaining Your ProfileConnections and RecommendationsAdvanced
People SearchJobsCompany Pages, Groups and AnswersMobile, Twitter
and ApplicationsLinked In Job Search Strategies
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What is Linked in?One of the first Social Media
websites-launched May 03Career oriented used for professional
networkingMore than 65 Million users adding +3 Million/monthAve.
Age = 41; Ave. HH Income = $109K; 64% Male30% of members are
C-level, EVP, SVP or Sr. Mgmt.Members from 200 countries, half from
USAEmploys degrees of separation/trusted contact conceptGated
access approach restricts accessLION strategy negates concept of
trusted contact
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US civilian labor force in 2010 is 157 million3
HomePage, News & InboxHomePage is where you land upon log
inCheck your stats daily - in right margin under flash adClick on
first line to see list of who visited your profileReview Updates
from your contacts on left sideDaily news updates about your
current companyClick see more news to go to News homepageYou will
receive an email whenever you get a new message in your LI Inbox
(top left of homepage)Respond promptly to requests
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Settings/PersonalizationThe Account & Settings section
allows you to choose how your information is displayed, how you
want to be contacted, and your overall privacy preferencesSettings
for privacy, profile, email, personal info, etc.Increase your
exposure: maximize public settingsBe sure you have a public profile
and vanity URLPremium membership levels offer additional benefits:
Introductions, Premium Search, InMails, OpenLink, Featured
Applicant (Job Seeker)
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Question #1 How concerned are you about privacy issues related
to your Linked in membership?Very concernedSomewhat concernedOnly
Slightly concernedNot at all concerned
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Create/Maintain Your ProfileThe most important part of being on
Linked inTwo approaches: Detailed vs. Summary/Teaser formatName,
Headline, Location, Industry, PhotoSell your personal value
proposition!Summary and Specialties (key words)Experience include
current and former employersProvide maximum details on most recent
jobsEducation, Websites, Associations, Honors and AwardsA complete
profile generates maximum activityQuantifiable accomplishments are
essential!
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Accomplishment Metrics Operations inventory turns, out-of-stock
rate, service levels, product rejects, warranty costs, customer
satisfaction, and raw material costs Finance/Accounting COGS, gross
margin, SG&A and operating expenses, operating margin, DSO,
cash flow HR absenteeism and turnover Project Management time,
cost, and quality Web Design pages/visit, average time on site,
click-through rate, and cost per thousand impressions
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Accomplishment Metrics (cont.) Marketing brand penetration,
revenue and unit sales, customer retention, and market share Sales
pipeline, closing ratios, new business, and quotas Customer Service
customer complaints, consumer satisfaction index, average call
time, and dropped calls Collections overdue accounts and collection
costs Engineering defect rates, project schedules and budgets, cost
reduction, productivity rates
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Question #2 How many Linked in members here have profiles that
are 100% complete?
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Connections & RecommendationsInvite former bosses,
colleagues, vendors, consultants and subordinates to connectUse
Webmail Import or upload a contacts file (Outlook, etc.) to see who
you know on LI and connect with themWith each new connection,
review their contact list!Only invite trusted, positive contacts
that will speak well of you if asked, and may be willing to
recommendLIONs get quantity at the expense of quality. Avoid
DNKsAsk any connection to recommend you. Get a good mix of bosses,
colleagues, vendors and subordinatesSome connections may take
awhile to respondGive to Get proactively recommend colleagues
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Question #3 How many new Linked in connections have you made in
the past 90 days?30 or more10 to 291 to 9None
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Question #4 How many Linked in recommendations have you
requested or given in the past year?10 or more5 to 91 to 4None
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Advanced People SearchSearch by name title, company or schoolFor
company and title, you may search for Current, Current + Past or
Past not CurrentCheck all industries and languages you want to
searchIndicate which of your Groups and Relationships are to be
searched, and when they joined LIPremium membership adds: Function,
Seniority Level, Company Size, Fortune list status and Member
typesIndicate Sort By and View types
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Question #5 How many Linked in members have used the Advanced
People Search function?
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JobsLI is a great source for professional and executive jobsSome
jobs are advertised on LI exclusively!Use the Job Search function
at least once a weekAdvanced search facilitates a more targeted
searchUse your LI network to communicate with members at target
employers to identify recruiters and hiring mgrsOnce identified,
connect with recruiter/hiring manager use your invitation to pitch
your candidacyUse your network - learn about culture and mgrs
style
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Company Pages, Groups & Answers Profiles feature a company
overview, who you know at the company, and unique data from the LI
networkFollow company to get frequent updatesGroups are a great way
to expand your network!Join any group related to your industry,
career specialty, location, schools, associations, etc.The Answers
section: a way to let your expertise shine!LI members rate your
answers become a subject matter expert!
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Mobile, Twitter & ApplicationsMobile apps for BlackBerry,
iPhone and Palm PreCan access from any mobile browser:
m.linkedin.comNow you can tweet your LinkedIn status to your
Twitter followers or automatically post your tweets as your
LinkedIn status. Or do both.Use LI apps for collaboration tools,
sharing your presentations, linking your LI profile to your blog,
or tracking what your customers are saying about your company.
Share travel plans and reading lists
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Question #6 How many people here use Twitter or Facebook for
business purposes or to find a job?
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Linked in Job Search StrategiesUpdate your LI profile
regularlyUse an attention grabbing headline!Make sure your Summary
and Specialties contain lots of key words about your area of
specialization, as well as key accomplishments from your jobs in
the Experience section of your profileConsider upgrade to Job
Seeker premium packageAlways respond immediately to Expertise
requestsBuild your reputation as an expert in Answers
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Question #7 Who has used the Answers section of LI or has
responded to any Expertise Requests?
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Organizing Your SearchWhat are your unique marketable
skills?What is your targeted geography?What is the demand for your
skills in your geography?Compile a list of all area employers that
hire people like you and have the operational size to afford youIn
which of those companies/organizations would your skills give you
an edge over other candidates?Search those employers Company pages
on LISee if your LI network includes people from target cos.
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Building Your Personal Brand on LIBecome an active participant
on Linked inReview network Updates & Groups on your home page -
get a feel for ways to stay visible to your networkPosition
yourself as an expert an A player preferably in a high-demand
specialtyUse Recommendations to reinforce your positioningRegularly
search Answers section for questions that are in your area of
expertise and provide sharp responsesRespond immediately to
Expertise Requests
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Strategies to Build ConnectionsTarget recruiters from your
industry and career specialty to connectInclude both outside AND
inside (HR) recruitersMost recruiters wont do DNKsConnect with
likely hiring executives at your target cos.Use InMails if target
is outside your network or Introductions if target is once or twice
removedConnect with influential people that have contacts that are
useful to you for job search networking
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Getting Noticed on Linked inUse SlideShare or Google
Presentation apps to share your .PPT and other presos that you want
to show off on your Linked in profileBlog Link and WordPress apps
let you connect your LI profile to your blogUse TripIt - share your
travel plans & arrange meet upsShare your Amazon Reading
ListUse Polls app to interact with your network send as an update
to level one contacts, email to colleagues, post as a discussion on
your LI Groups
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Getting Noticed (contd.)Put a video on your LI profile, e.g. a
presentation or speech you delivered show off your public speaking
and Q&A skills!Connect your LI profile to your Twitter account
through the Tweets app or through Company BuzzVisit the Answers
section often provide reasoned responses to queries in your areas
of expertiseJoin any group that relates to your position or status
and start interesting Discussions in your Groups
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Networking With RecruitersAggressively target both
retained/contingent recruiters that work your industry or specialty
as well as internal HR recruiters at target companiesYour goal is
to establish a symbiotic relationship with recruiters you must help
them if you want helpWhen you send an invitation to connect to a
recruiter, tell them about your network of contacts and your
willingness to help them fulfill their searchesWhenever a recruiter
contacts you, always respond! If the position doesnt fit you, send
them candidates!
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Question #8 How many of you have helped a recruiter fill a
position in the past 90 days?
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Packaging Your ProductYouYour interview presentation folder
should include your resume, a copy of your LI profile, and a
printout of all the LI recommendations youve receivedBe sure to
customize your resume to each opportunity so you can emphasize your
relevant experienceRead everything you can find about networking,
interviewing, presenting and negotiating
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SummaryYour LI Profile is your best marketing toolUse a
compelling, attention grabbing HeadlineMake lots of relevant, high
quality ConnectionsGive and seek strong RecommendationsUse Advanced
People Search to networkJoin relevant Groups and start good
discussionsShow off your expertise on AnswersUse free LI apps to
expand and extend your presence
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Dan Hanssel Bio Dan Hanssel is a Buffalo native and UB graduate.
He has spent his marketing career in the technology and services
sectors. At GTE Airfone, Dans team grew sales from $37 Million to
$226 Million in under 5 years. As VP Marketing and Sales at
Utilicom Networks, he helped a technology start-up to raise a $100
Million equity investment from Blackstone Group.; and grew sales
from $0 to $25 Million in 2 years.Most recently, as Marketing
Director at Time Warner Cable, he led the $370 Million Buffalo
Division to become the companys leading operation. As an LI member
since 2004, Dan has helped many executives to successfully land
jobs by training them in the effective use of Linked In.
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Dan Hanssel Marketing ExpertiseSocial Media Marketing
StrategyIntegrated Marketing CampaignsDirect
ResponseAnalyticsCompetitive IntelligenceSubscription Services B2C
and B2B
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Linked in & Job ResourcesTodays presentation (.PPS) is on my
LI profileIf necessary, email me and Ill send the .PPS
fileSubscribe free (become a follower) to my Job Warrior blog for
tips on the search process:
http://thejobwarrior.blogspot.com/Search LI for great free webinars
on being an LI power user, networking and job searchGet active on
Linked in today!
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Thank You & Good [email protected]
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Q & A
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