Digital 3.0 101:for Private Business

LinkedIn is your virtual introduction to a network of professionals from around

the globe. And since a new member joins approximately every second, it lends the perfect opportunity to search for, make introductions to, and collaborate with

potential clients and business associates.

What is LinkedIn?

Business professionals. LinkedIn promotes business intelligence, business development, and the creation of business relationships—especially

when your employees utilize this intelligent 3.0 tool to establish your company’s competence and

expertise within your industry.

Who uses LinkedIn?

What is LinkedIn?To begin networking in LinkedIn, go to LinkedIn.com and register. Once signed up, you can create a profile that summarizes your professional expertise and various accomplishments. Develop your network by inviting contacts to join LinkedIn and connect with you. Eventually your network will develop into a vast number of qualified and like-minded professionals.

Get LinkedInManage your public and professional •profile like a resume

Make self-introductions to potential •clients, service providers, and colleagues

Collaborate on projects, research, •and share/network services

Find and advertise business opportunities •via potential business partners

Create groups with other like-•minded professionals and experts

Job search and create sales leads•

Recruit the best talent for your company•

Learn more about using LinkedIn by reading Ten Ways to Use LinkedIn.

Learn More

LinkedIn is marketed as “the social networking site for business professionals”—that’s why executives from all

Fortune 500 companies are LinkedIn members. LinkedIn offers many opportunities for private companies.

Why LinkedIn for Business?

Create your network of potential business contacts and resources by inviting past employers, colleagues, clients, peers, and prospects.

Sign up for free! But as you fill out your profile, remember to put yourself in the shoes of your clients. Will they search LinkedIn by your name? Or will they search via service, e.g., such as “ECM provider”? Build up a list of those keywords and

search phrases and use them throughout your profile.

Promote your profile through email marketing by including your LinkedIn URL in your email signature.

Join industry-related LinkedIn groups to add expertise to your profile and to create conversation between you and other members of the group.

Post news (similar to status updates in Facebook) to position yourself as knowledgeable in your field. However, post content that you sincerely feel is

valuable to other fellow group members. This will drive traffic to your profile and then to your posted links (company Web site, blog, etc.).

LinkedIn Business Benefits