LinkedIn Day Stavanger

LinkedIn Day Stavanger

Gabriel AksanAccount ExecutiveNordics

LinkedIn Nordics

OUR MISSION“Connect the world’s professionals to make

them more productive and successful”

EverywhereWork wherever our

members work

InsightsBe great at what you do

IdentityConnect, find and be found

THE VALUE LINKEDIN BRINGS TO MEMBERS

Highest educated, most affluent and influential members of any network globally

SalesTurn cold calls into

warm prospects

MarketingConnect most effectively

with professionals

TalentLet the platform power

current processes

WHY COMPANIES ARE TURNING TO LINKEDIN

Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms

>80%

225+M

<20%

Social | Active | Passive

Reach the best candidates, not just the active

Recruitment Solutions

Passive

Active

OUR INDUSTRY

http://www.finn.no/

Headhunters

Help wanted

100X

10-25%

• Low volume• High cost• High quality

• High volume• Low cost• Low quality

Executive search

Job Boards

WHAT PROBLEM DO WE SOLVE?


>80%

225+M

<20%


Passive Candidate

s

Brand

Source

Manage

Measure

Employer of chioce

Engage

Create your talent pipe line

Understand your process

LinkedIn Day Stavanger

Improving your presence on LinkedIn

LinkedIn Talent Solutions

“From a competition perspective, iPhone is nothing but a niche product.”

Nokia CEO Olli-Pekka Kallasvuo, April 17 2008(40% global market share at the time, now 5%)

What can potentially happen in five years if you hire the wrong people…?

+ 225 000,000Registered members (MAY 2013)

7M+Canada

77M+United States

14M+Latin America 25M+

Asia Pacific

64M+Europe

2M+DE

4M+Italy

4M+France

3M+Spain

3M+NL

11M+

UK

19M+India

4MNordics

+5-6M per Month

Recruitment Solutions

+30M students & recent grads

THE FIRST GLOBAL PROFESSIONAL BUSINESS NETWORK...

2M+S. Africa

©2013 LinkedIn Corporation. All Rights Reserved. 12

Largest industries

Handel BI UiO NTNU UiB NHH HiO

Graduated from

>10 years 6-10 years 3-5 years 1-2 years0%

5%

10%

15%

20%

25%

30%

35%

40%

45% Years of experience

Consulting

Research

Telecommunications

Financial Services

Software

Marketing

IT

Oil & Energy

Today we have 820000 LinkedIn members in Norway, and growing!!


ConocoPhillips

Cisco Systems

NTNU

National Oilwell Varco

Schlumberger

FMC Technologies

Det Norske Veritas

Kongsberg Maritime

Aibel

Aker Solutions

Statoil

244

280

353

389

395

401

470

595

733

1937

2270

CURRENT COMPANY

Oslo

Stav

ange

r

Bergen

Trondheim

Drammen

Kristian

sand

More-

Romsdal

Telem

ark

Nordlan

d

16415

72754177 3280

1574 1213 1136 809 434

LOCATION

NTNU UiS UiO Handels BI

HiB HiST HiO UiA UiB HiT HiG

7735

1922 1849 1583 1440 1417 1383 954 924 765 698

GRADUATED FROM

< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y

5382091

5320

9454

18451YEARS OF EXPERIENCE

< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 y

7942

11413

7705

39172951

YEARS AT COMPANY

Engineers in Norway on Linkedin: 80000 members


Member behaviour


How I got my job at LinkedIn…

Gabriel Aksan

Your ideal passive candidate

Key Account Manager

LinkedInAccount Manager

Account ManagerJuniper Networks

LiveOpsKey Account Manager

Senior


Members see personalized jobs every time they log in


Gabriel Aksan


Key Account Manager

Communicate via InMails

©2013 LinkedIn Corporation. All Rights Reserved. 18Note: number of professionals visiting reflects unique members visiting your employees profiles

Gabriel Aksan


Key Account Manager

Engage them with personalized opportunities

Note: number of professionals visiting reflects unique members visiting your employees profiles

149,063professionals visit your employees’ profile pages every month

Top job functions Top viewer companies


Your target talent is networking with your employees


Show relevant opportunities with rich employment branding

Gabriel Aksan


Key Account Manager

LinkedIn

Note: number of professionals visiting reflects unique members visiting your employees profiles

professionals visit your company page every month

Top job functions Top viewer companies


33,243

Your target talent is networking with your employees

One click application with your profile

Job DescriptionWe are currently seeking an Account Executive who will be an advisor to drive our media and new product sales for our clients and sales team. This role allows you to work in a new dynamic team, providing an opportunity to work with our key corporate clients. In this role, you will:Partner closely with sales team to provide strategic guidance in understanding their clients’ hiring objectives & challenges, resulting high score attainment on annual peer evaluation surveyPerform the entire pre-sales due diligence process, from research to positioning to proposal, in order to make strategic recommendations to clients based on their unique hiring objectives and challengesDrive media/new product adoption among clients in order to achieve the goal of reaching/exceeding media booking quotaServe as the thought leader and resident expert for the sales team and clients, for product marketing questions, success stories & general industry knowledgeDrive the analysis of winning sales strategies and conduct regular local training sessions with sales reps to proliferate strategies/best practices and develop a best-in-class sales teamPossess a deep and up-to-date understanding of the entire hiring product portfolioEmployee Value PropositionBe a member of a high-performing, rapidly growing team that is helping shape the future of LinkedIn’s Hiring Solutions businessHave an impact in terms of business ($) on media sales while driving/influencing client successImpact sales rep behaviors by uncovering success stories and sharing best practicesHigh Exposure, cross-functional role spanning sales, marketing, ad ops, research, training, leadershipPotential career path in sales, consulting, marketing, campaign management, research, business operation, management/leadership

Gabriel Aksan

Your ideal passive candidateKey Account Manager

Hired

Networkingwith employees

Researchingyour company

Commuicating and engaging

Viewingrelevant jobs

©2013 LinkedIn Corporation. All Rights Reserved.

23

LinkedIn Recruiter

Jobs Slots Work With Us

Career Page

Influence candidates at every touch point

MEMBER EXPERIENCE – Salesforce

MEMBER EXPERIENCE – DNV

November

Gabriel Aksan

Joined

New Hire

LinkedIn

LinkedIn

Gabriel Aksan

Getupdated Internet Marketing

Jobs you maybe interested in

July

Viewed a job on LinkedIn

LinkedIn Influenced

LinkedInAccount Executive

Key Account Manager Account Executive


We can measure LinkedIn’s influence on hiring

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes

Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs

0%

5%

10%

15%

20%

25%

30%

35%

40%

11%

17%

34%

Average % of LinkedIn members hired impacted by LinkedIn products


Clients with the LinkedIn Solution influence nearly twice as many hires

74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job

Series1

Passive

74%

Active

26%


~3/4 of hires influenced by the LinkedIn Solution were passive at the time


Some of our Norwegian clients include…

http://www.elopak.com/

http://www.norges-bank.no/no/

30

THANK YOU

Tack !

Technology

LinkedIn Day Stavanger