Getting Your Business LinkedIn

Presented by Threesides

This workshop was originally presented for the ACT Digital Enterprise program at the Canberra Business Council.

It was presented by Todd Wright and Nicola Woolham from Threesides.

It was awesome.

www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins

www.linkedin.com/company/threesides

We help these businesses with their social media marketing:

Old Bus Depot MarketsNational Parks NSW – Wild about Whales

Lantern Apartments ThredboCanberra Business Council

Sportsmans WarehouseDeeks Health Foods

Michael MiltonCanberra BusinessPoint

Capital Region Farmers MarketThe RUC

(and more…)

Why are you on LinkedIn?

1. Finding new business

2. Finding employees

3. Marketing / Brand Building

4. Business Intelligence

5. Networking

6. Time Wasting

Overview

1. Where does it fit?

2. Why use it?

3. How to use it?

4. Getting on with it

Where does

fit into your

marketing strategy?

Marketing Channels

Website and Blog

Paid and Organic Search

Mobile

Online and Offline

Advertising

Media and PR

Events

Direct and Email

Marketing

Social Media

• Lead generation

• Recruitment

• Business awareness

• Online reputation

• Getting connected

• Information

Why use LinkedIn?

Source: SocialBakers

Australia ranks 10th in the world for LinkedIn users at just under 5million

23% of the online population is on LinkedIn = 35% of the workforce

3rd highest population penetration globally

Source: Digiocial

Social network usage

in Australia2013 v 2012

2013

2012

6 things you need to do on

LinkedIn

#1 PROFILES

Build your personal Profile

1. Get to ‘All-Star’2. Be found3. Showcase your skills4. Get recommendations5. Check your privacy

Improve your company Profile

1. Be found2. Build community3. Drive inbound web traffic4. Promote your products & services

CSIROCanberra

Best practiceexample

#2 CONNECTIONS

Professional

WORKCurrent and past

colleagues

INDUSTRYClients, partners,

suppliers

Personal Connections

EDUCATIONSchool, college,

university

FRIENDS(Real ones!)

What is your connection criteria to

decide who to connect with?

EXISTINGCONTACTS

• Search tool• Import via email• Import via database

or apps• Ideas from ‘People

You May Know’ tool

NEW CONTACTS

• Reach out• Market yourself and

drive invitations

Grow Your Connections

#3 MARKETING

Use the newsfeed on both personal and company profiles

1. Be interesting and topical

2. Link back to original article or to your blog

3. Hook up to Twitter / Slideshare

4. If sharing, add thoughts and comments and have an opinion

#4 INTELLIGENCE

DO YOUR RESEARCH ...

Check out the LinkedIn profiles of:

1. Employees (current potential)

2. Clients

3. Partners, suppliers

4. Your competitors

5. Industry influencers

News

and

Insights

#5 INVOLVEMENT

Like

Share

Comment

Discuss

Debate

Engage

#6 RECRUITMENT

- Job Board

- Job Ads

- Career Pages

- Network Search

- Recruiter Product

LinkedIn for

SUPER USERS

LinkedIn Premium

Increased Visibility – more stats and profile information

Greater Reach – Inmails and introductions

Better Search – more criteria and results

Kudos – the gold LinkedIn badge

15 mins a day…

You just need 15 minutes a day# What to do

Check your news Are there any posts from contacts, companies, groups or influencers to like, share or comment on?

Enjoy articles Take a few minutes to read one or two interesting articles properly, then share on your newsfeed.

Increase your network

Find one new contact, company, group or influencer to follow each day to expand your network.

Update your status If relevant, post something new about you or your work on your personal and company newsfeeds.

Action notifications Deal with any invitations or messages you’ve received. If they’ll take a while schedule more time later.

The ‘Ultimate’ LinkedIn

To Do List

Next steps:

1. Get set up2. Complete the checklist3. Optimise your profile4. Grow your network5. Start sharing6. Get involved!

Stay In Touch

www.actdigitalenterprise.com.au

www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins