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LINKEDIN & OTHER PROFESSIONAL NETWORKS
New Rules to Networking Online
About the Presenter
Chris Drinkut
Social Media Strategist with netSpray.com
2 years experience
201 LinkedIn Connections
600+ Twitter followers
Social Media Strategist
Today’s Agenda
Today’s Online Networks
Today, more than 900 million people are accessible through social networks.
Hiring is happening here. Having a good presence, or the right presence is of utmost importance.
http://www.i-policy.org/2010/04/940-million-people-are-part-of-social-networks.html
Why it Matters
Benefits to a solid professional network
Today’s Online Networks
eMarketer: http://www.emarketer-insight.com/Article.aspx?R=1007725
Today, more than ever, we need to act more like networks.
Act More Like Networks
The Business Suit of Social Networks
Networking on LinkedIn
What is LinkedIn?
Networking on LinkedIn
What is LinkedIn? The World’s LARGEST professional network Online network with more than 70 million
users in 200 countries. A new member joins LinkedIn
approximately every second, and about half of our members are outside the U.S.
http://press.linkedin.com/about
Networking on LinkedIn
Benefits of Using LinkedIn… As an owner…
Find Client Leads Find Employees Join Groups & Find
Events Get
Recommendations New Business
Connections
Benefits of Using LinkedIn… As an employee…
Find Jobs Be Introduced Find Services Find Organizations Event Market Yourself Network
Networking on LinkedIn
Things to do at LinkedIn Create a Professional Profile Add Contacts: Cultivate Your Professional
Network Create & Request Professional
Recommendations Join &/or Start Groups Ask & Answer Specialty Questions Find & Place Job Postings
Networking on LinkedIn
Fill in your profile Market yourself
Picture Summary Specialties Positions Education Website(s) Groups
Networking on LinkedIn
Build your network by finding connections.
Networking on LinkedIn
Make & Request Work Related Recommendations
Networking on LinkedIn
Join: Alumni Corporate Conference Networking Non-Profit Professional & Other Groups
Networking on LinkedIn
Converse and make connections Share news Post and Find Jobs
Networking on LinkedIn
Ask & Answer
Find specialists
Market Yourself
Networking on LinkedIn
Share Links & Streams Connect with Twitter Comment Check
Updates Co. Updates Recommendations Recently Connected Photos, etc.
Networking on LinkedIn
Follow Companies Get insider info. New Hires Recent
Departures Jobs Posted Promotions &
Changes
Networking on LinkedIn
Post Jobs Find Jobs
By industry By location Experience Function Time posted
Networking on LinkedIn
Find Events Local professional As host As attendee
Networking on LinkedIn
Recap & Summarize Cultivate Your Professional Network
Create a Profile Join Groups Find Events
Follow Companies Follow Colleagues Recommendations
OTHER PROFESSIONAL NETWORKS
Other Professional Networks
Slideshare
Other Professional Networks
Plaxo Address book Social Network
Founded in 2002 Over 20 mill users Owned by Comcast
Other Professional Networks
Spotlight Portfolios
Branding Network Widgets
NETWORKING BASICS
Making the Most of Each Opportunity
Networking: Basic Principles
Things to do in networking…. Know the organizer Offer assistance Be polite Smile Meet the influencers Meet the new comers Follow up
Networking: Basic Principles
Things to do in networking…. Find new events Introduce a new person Relate Invest time in your networks Establish a routine Share the workload Invest in relationships that work
Networking: Basic Principles
Things to do in networking…. Manage your notifications Keep up with policies and new
developments Avoid random or open-ended outreach
Networking: Basic Principles
Things not to do… Spread yourself to thin Perform random, or open-ended outreach Be stiff Remain Invisible Leave it online
Networking: Basic Principles
"Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.“
--Margaret Mead
QUESTIONS? LinkedIn & Other Professional Networks
About the Presenter
Chris Drinkut
Let’s Network!
On LinkedIn:
Chris Drinkut
On twitter:
@ChrisDrinkut
Social Media Strategist
THANK YOU
By Christopher Drinkut
