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Advanced usability features for LinkedIn free and premium accounts
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Connect, Promote, Engage10 essential minutes a day
Table of Contents1. LinkedIn Overview – why it’s important2. Quick Profile set-up3. Advanced Search4. Connect5. Promote 6. Engage7. Maximize the value of LinkedIn (extra credit)8. LinkedIn as a 10 min a day dashboard9. LinkedIn Paid Services, Cost and Benefits10. LinkedIn as a 10 min a day dashboard
OverviewWhat the service
industry really sells is trust
Trust is built on relationships
LinkedIn reinforces relationships by tracking what is professionally important to our target audience
At a glance: See what our connections
are authoring, recommending, or being featured
Research target audience Be accessible
Another way to contact Referrals: a reason to
contact Easy to find (SEO)
“LinkedIn has over 100 Million Members”
-Paul Anderson, Prolango
Quick SetupAdd picture, current
employer, post update, experience summary
Ask/Write Referrals Join Groups
Advanced Search
Review:
ConnectSearch Company;Matches appear in your 1st, 2nd, and 3rd degree network.
Search for Facilities Manager, or request an intro from your network.
Or send an InMail.
Connect continued..Some websites list team members on their
“About Us” page.
Are they on LinkedIn?
Are they linked to someone in my network?
Do I recognize who wrote their referrals?
Connect cont..Degrees of separationSeattle’s network has 2.5 degrees of
separation7 degrees of separation
suggests that everyone on the planet is connected by 6
acquaintances.
The *theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."
Promote: Share the loveShowcase
capabilities:
-Proposals-
Presentations
-CAD drawings
-PR articles
Box.net widget allows you upload
docs to your LinkedIn profile
Groups: View group members in my profile.
Engage: Be visible as an expert
Initiate/ respond to discussionsWrite referrals Summarize and share really good info (go easy on
reposting)Respond to LinkedIn Answers
Best answers are voted for, increasing visibility – and credibility - to your LinkedIn profile.
LinkedIn as a dashboard Join relevant groups
If you wish to hide posts from your profile page
Scan industry news (from “More” tab)
View local networking events attendee list
LinkedIn Paid Services & Benefits Open network (bypass $10 charge per InMail
sent to anyone you wish to contact who is not in your network)
InMail guarantees a response or refunds $10
icon tells others you are a premium member
icon tells others you are a job seeker
See who’s viewed your profile (more than 5)
Access key words used to find your profile
Promotes your profile to top search results