LinkedIn usability tips

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Advanced usability features for LinkedIn free and premium accounts

Text of LinkedIn usability tips

  • 1.Connect, Promote, Engage 10 essential minutes a day

2. Table of Contents

  • LinkedIn Overview why its important
  • Quick Profile set-up
  • Advanced Search
  • Connect
  • Promote
  • Engage
  • Maximize the value of LinkedIn (extra credit)
  • LinkedIn as a 10 min a day dashboard
  • LinkedIn Paid Services, Cost and Benefits
  • LinkedIn as a 10 min a day dashboard

3. Overview

  • What the service industry really sells is trust
  • Trust is built on relationships
  • LinkedIn reinforces relationships by tracking what is professionally important to our target audience
  • At a glance:
    • See what our connections are authoring, recommending, or being featured
    • Research target audience
    • Be accessible
      • Another way to contact
      • Referrals: a reason to contact
      • Easy to find (SEO)

LinkedIn hasover 100 MillionMembers - Paul Anderson, Prolango 4. Quick Setup

  • Add picture, current employer, post update, experience summary
  • Ask/Write Referrals
  • Join Groups

5. Advanced Search Review: 6. Connect Search Company; Matches appear in your 1 st , 2 nd , and 3 rddegree network. Search for Facilities Manager, or request an intro from your network. Or send an InMail. 7. Connect continued..

  • Some websites list team members on their About Us page.
    • Are they on LinkedIn?
    • Are they linked to someone in my network?
    • Do I recognize who wrote their referrals?

8. Connect cont.. Degrees of separation

    • Seattles network has 2.5 degrees of separation
    • 7 degreesof separation suggeststhat everyone on theplanet is connectedby 6
    • acquaintances.
    • The *theorywas first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."

9. Promote:Share the love Showcase capabilities:-Proposals -Presentations -CAD drawings -PR articles widget allows you upload docsto your LinkedIn profile 10. Groups : View group members in my profile. 11. Engage:Be visible as an expert

  • Initiate/ respond to discussions
  • Write referrals
  • Summarize and sharereally goodinfo (go easy on reposting)
  • Respond to LinkedIn Answers

Best answers are voted for, increasing visibility and credibility - to your LinkedIn profile. 12. LinkedIn as a dashboard

  • Join relevant groups
    • If you wish to hide posts from your profile page
  • Scan industry news (from More tab)
  • View local networking events attendee list

13. LinkedIn Paid Services & Benefits

  • Open network (bypass $10 charge per InMail sent to anyone you wish to contact who is not in your network)
    • InMail guarantees a response or refunds $10
  • icon tells others you are a premium member
  • icon tells others you are a job seeker
  • See whos viewed your profile (more than 5)
  • Access key words used to find your profile
  • Promotes your profile to top search results