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Sweden’s professionals go places with LinkedIn Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it. LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months. Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions. You’ll find more insight on LinkedIn’s audience in Sweden in the infographic below.
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LINKEDIN'S
AUDIENCE
YOUNG50%
are agedbetween 25-44
78% have received a
university degree or higher
EDUCATED83%
earn more than300.000 SEK
AFFLUENT
2IN5
1IN3
2IN5
hold manager positions or
above
COMPANIES MOST REPRESENTED BY SWEDISH MEMBERS ARE
LINKEDIN’S USERS IN SWEDEN ARE
PLATFORM ENGAGEMENT
BUSINESS TRAVELLERS
Socially responsible
say they trust the information they
receive on LinkedIn
84% 65%
89%
90%Early adopters More likely to be
leaders than followers
and..
63% 49% say LinkedIn helps them to facilitate
opportunities
When making informed business decisions more than
LinkedIn users in Sweden research and seek advice on professional networks
say LinkedIn helps them to drive results via business leads
have made at least 5 international trips for business in the past
12 months
1IN3...and more than
have spent over 15nights in a hotel for business purposes
Source - LinkedIn Swedish Member Data June 2013
