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Television Linked To The Web
http://showcase.linkedtv.eu
Lyndon Nixon, MODUL Technology GmbHLinkedTV commercialisation lead
LinkedTV: an added value enrichment solution
for AV content providers
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Overview
Introduction
LinkedTV: what is the problem?
Why is LinkedTV a solution?
What is „the“ LinkedTV solution?
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What is the content providers „problem“?
Introduction
Source: Ofcom Communications Market Report (UK) 2013
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TV consumption is changing
Introduction
• 91% of UK adults tune into the main TV set in the living room at least once a week
• Yet more than half (53%) regularly multi-task with other media while watching TV
• A quarter (25%) of us regularly interact with, or communicate about TV shows while we’re watching
• Half of adults (51%) now own a smartphone and one in four (24%) households has a tablet computer
Source: Ofcom Communications Market Report (UK) 2013
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TV consumption is changing
Introduction
ARD/ZDF Online Study „Second Screen: Parallelnutzung von Fernsehen und Internet“ (Germany) 2014
•More than half (51%) regularly multi-task with other media while watching TV•Among 14-29 year olds, this figure is 69%•A quarter (26%) of us regularly interact with, or communicate about TV shows while we’re watching•Among 14-29 year olds, this figure is 35%
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Why would this be a problem?
Introduction
1. Losing AV video viewer attention to other sources
Part of infographic courtesy http://socialitv.web.ua.pt
Part of infographic courtesy YuMe & Nielsen, „Mix + Measure: exploring the impact of multi-screen mixology“, (USA) 2014
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Why would this be a problem?
Introduction
2. Frustrating viewers because AV content generates an information or content wish that can‘t be fulfilled
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Why would this be a problem?
Introduction
3. Competing with other content easily accessible online as well as broadcast
Nielsen: young people are increasingly watching less traditional TV and more online video
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Why would this be a problem?
Introduction
4. Past revenue models are being challenged (cable -> cable cutters, advertising -> ad skipping)
Money goes to where the eyeballs are!
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Why is LinkedTV a solution?
Introduction
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Why is LinkedTV a solution?
Introduction
1. Losing AV video viewer attention to other sources
LinkedTV keeps the viewer in the video channel ecosystem across devices and screens, returning their attention to the main program after browsing or bookmarking the related information they wanted.
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Why is LinkedTV a solution?
Introduction
2. Frustrating viewers because AV content generates an information or content wish that can‘t be fulfilled
LinkedTV knows what concepts and topics are in the AV programme and hence can give the viewer the information and content they want without them needing to search for it or know the concepts name.
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Why is LinkedTV a solution?
Introduction
3. Competing with other content easily accessible online as well as broadcast
A companion app synced to the main video stream provides an added value experience not available through „single screen“ online viewing. It keeps viewer attention on the content of the main AV programme while still able to multitask.
Excerpt, „The Second Screen and Television“, Evolumedia & CMF-FMC
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Why is LinkedTV a solution?
Introduction
4. Past revenue models are being challenged (cable -> cable cutters, advertising -> ad skipping)
„How Retail can own the Second Screen“, http://99.co.nz/how-retail-can-own-the-second-screen/
The majority of TV viewers use another device in parallel, leading to less attention to broadcast ads and more to the companion screen, especially during ad breaks!
LinkedTV apps can ensure engagement also with advertisements through enrichments (e.g. product info)... as well as create commercial opportunities through enrichment of the AV show itself (e.g. order an item seen in the video)
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What is the LinkedTV Solution?
Introduction
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LinkedTV Offer: Platform
Introduction
Purchase a Platform as a Service (PaaS) customised to your AV content
The Platform generates and maintains rich metadata – AV fragmentation, conceptual annotation, links to related content (enrichment) – and makes this available to other platforms and workflows (e.g. archiving)
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LinkedTV Offer: Editor Tool
Introduction
Gain Web-based access to the LinkedTV Editor Tool, where editors can check, correct and complete enrichments.
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LinkedTV Offer: Player
Introduction
The Multi Screen Toolkit (MST) offers convenience methods to quickly deploy client applications that access and display LinkedTV enrichments across multiple, synchronized screens. Optionally this can be extended with user authentication and profile management, learning user preferences and making a personalisation of the enrichments to each individual user possible.
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LinkedTV Offered Products
Introduction
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Acknowledgements: EU & project partners
Introduction
More information & interested in linking your content to the Web?
LinkedTV Showcases: http://showcase.linkedtv.eu
Contact LinkedTV for a free demo solution to meet your content needs: [email protected]
