Location, Location, Location

#pcn10location

@davedelaney davemadethat.com

In the beginning...

2004

2004

2004“Friendster for cellphones!”

Peter Rojas - Engadget

2005

2005

2005

20052005

2006

2007

Dennis Crowley and Alex Rainert

2008

2009

2009

2009

2009

2009

20092009

2008“socially connected address book.”

The first mobile product with open architecture to aggregate communication tools.

20082008free text msgs and proximity alerts.

2008a centralized service that knows your location, and sends out updates to its participating sites that you have authorized.

enables developers to build applications and integrate its location-based tools into your existing service.

2008“Slick, functional, and promising.”

- Caroline McCarthy - cnet

2009

2005

2009

2009

2009

2009

2009

“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”

Dr Windsor Holden

Juniper Research

“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”

Dr Windsor Holden

Juniper Research

What’s the estimate revenue from mobile location-based services by 2014?

12.7 Billion!

1. Choose which friends can see your location.2. Set the right privacy level for each friend.3. Set the right privacy level for all friends. Detect / Choose / Hide.Google stores only the most recent update.

2010

2011

2003

2010

http://www.krazydad.com/blog/2010/02/mayor-of-the-north-pole/

Thank you. @davedelaney www.davemadethat.com

Notes and Images

Slide 2 & 3: http://www.davidjarvis.ca/dave/gallery/lg/early-earth-sun.jpg

Slide 4: http://www.engadget.com/2004/04/07/like-friendster-for-your-cellphone/

Slide: 9: http://joshualim87.files.wordpress.com/2008/06/dodgeball123.jpg

Slide 11: http://www.flickr.com/photos/dpstyles/460987802/sizes/l/

Slide 15: http://en.wikipedia.org/wiki/Four_square

Slide 17: http://bits.blogs.nytimes.com/2009/02/04/where-are-you-show-em-with-google-latitude/

Slide 20: http://www.searchenginejournal.com/yahoo-mobile-service-aggregator-oneconnect-merges-mobile-im-mail-sms/6364/

Slide 21: http://lifehacker.com/5048209/yahoo-oneconnect-brings-free-sms-to-your-iphone

http://watshit.com/ac70a80b289062b588cc7ad531d93093017fe067-yahoo-oneconnect.jpg

Slide 22: http://mashable.com/2008/08/12/yahoo-fire-eagle/

Slide 25: http://www.cesbound.com

Slide 27: http://news.cnet.com/8301-13577_3-9937898-36.html

Slide 28: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/24/AR2010022406370.html

Slide 29: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/24/AR2010022406370.html

Slide 31: http://blog.twitter.com/2009/08/location-location-location.html

Slide 33: http://www.flickr.com/photos/ruminatrix/207123491/sizes/l/

Slide 37: http://www.flickr.com/photos/saad/3276417184/sizes/o/

Slide 42: http://www.flickr.com/photos/nitot/3488350975/sizes/o/

Slide 46: http://www.flickr.com/photos/saxonmoseley/288741595/sizes/o/

Slide 55: http://artoftheiphone.com/2009/08/28/video-how-to-turn-on-augmented-reality-in-the-yelp-iphone-app/

Slide 58: http://www.fastcompany.com/1567258/twitter-api-geolocation-tweeting-gps-hyperlocal-privacy-user-data-geo-tweeting-lbs?partner=rss

Slide: 62: http://www.krazydad.com/blog/2010/02/mayor-of-the-north-pole/http://www.flickr.com/photos/krazydad/22446602/

Slide 68 & 69: http://mashable.com/2010/03/05/foursquare-1-6-iphone/

Slide 71: http://www.youtube.com/watch?v=8XOpnLEhfZc