LocJAM 2014Perspective

byAlain Dellepiane

The Republia Times

• April 2012• Flash game created in

48 hours for the “Ludum Dare” jam

• Very popular (Pbs, Kotaku, Rockpapershotgun, VG247)

• Short and rich (many styles and layers, text-based gameplay)

Video tutorial

• May 2013• 22 minutes tutorial on

my website• Free from NDA, I can

show my whole process• No other plan after that

They like it… and ask for more

• 1000+ visitors• 90+ FB shares, 50+

retweet• “How can we translate

it too?”• “How can you build

experience in this field if you are not allowed to start?”

First things first: the game

• September 2013• Found a freelance

programmer on Elance, Cristian Corbu from Colombia

• Through a special loader, strings are injected into the game

• Very solid

First things first: the website

• January 2014• “Eventify” theme on

themeforest.com• Custom Wordpress

framework by Tirzen.com

• Very solid

How much?

• About 700 USD• That’s our budget for

two/three nengajō card mailings

• The IGDA Foundation might refund (all or in part)

17 jurors

• As simple and light-hearted as possible

• Not the Oscars, but a party

• Many jurors, many prizes

• Tool makers by raffle• Agencies for merit

Promotion

• Italian localization podcast (Outcast, Ringcast, Wiskast)

• Game magazines: Playerone.tv, Mediamag, Eurogamer.it

• Blogs and forums• Posters at GDC and

Fun 4 All

Did it work? Site visitors

• 6000 users from beginning of March to end of April (100/day)Most visitors per day:

• 925 on April 5 (start)• 594 on March 3

(launch)• 401 April 7 (1st Monday) • 385 April 13 (end)

Visitors

Spain; 25%

Italy; 17%

UK; 8%Japan; 8%

France; 8%

Ger-many;

7%

USA6%

Venezuela; 3%

Argentina; 2% Canada; 2%

Direct; 46%

Social; 21%

Referral; 20%

Search; 11%

Did it work? Candidates

511 entries

• 186 EU Spanish (87 pro)• 134 Italian (37 pro)• 60 French (37 pro)• 42 German (24 pro)• 42 LA Spanish (13 pro)• 20 Japanese (6 pro)• 28 duplicates/invalid

Candidates

Am-ateu

r; 58%

Pro; 42%EU Spanish

36%

Italian26%

French12%

German8%

LA Spanish

8%

Japanse4%

Invalid6%

Did it work? Workshops

More than 180 attendees

• London 1: 40+• Madrid: 40+• Tokyo: 20+• London 2: 10+• Alicante: 10+• Barcelona: 60+• Milano : 10+• 2,5h of published videos

with 350+ views

They like it…

They like it…

And ask for more

But we can benefit too

Spelling mistakes Winners

23%

77%

More jurors One juror

Italian

53%

19%

Pro Amateur

Adaptation: “Democria”

Italian EU Spanish LA Spanish German French Japanese

100.00% 100.00%

86.00% 83.00%75.00%

10.00%0.07 0.07

0.14

0.75

0.07 0.1 0.110.15

Democria

Tweaked (Demócria, Demokria, デモクライア , デモクライア ...)Replaced

Adaptation: “Mumpit Mush”

German Italian Japanese LA Spanish French EU Spanish

50.00%

61.00%

5.00%

52.00%

40.00%35.00%33.00%

5.00%

60.00%

4.00% 3.00%5.00%

17.00%

34.00% 35.00%

44.00%

57.00%60.00%

Mumpit Mush

Tweaked (Mumpitz-Maus, Mi amigo Mumpy, マムピットマッシュ )Replaced

511 times thank you

Question Time

Slides, videos and links:www.localization.it

• Alain Dellepiane:alain@gloc.it

• Ryoichi Hasegawa:CXE03617@nifty.com