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The Digital Signage Network LTN has been managing a landside and airside digital signage network for more than five years using Signagelive’s cloud-based solution. Signagelive’s CMS is used to manage content on different screen types and sizes throughout the terminal building, including check-in, the passenger link bridge and in staff areas. All deployed AV equipment has been installed by SPC Group, a leading airport ICT supplier and one of Signagelive’s UK channel partners. SPC Group is also responsible for maintaining all AV hardware. To take advantage of a captive audience at check-in, over 50 LCD displays (all of which are powered by Signagelive) have been installed above the check-in desks to promote airport facilities and provide a commercial advertising opportunity. The displayed content is managed by LTN’s Marcomms Department and playlists reflect factors such as the time of day and new facilities or products available in the departure lounge. Planning consent has recently been given for a £100m development of London Luton Airport. The work will increase annual passenger capacity from 12 million to 18 million by 2031 and enable London Luton to become a leading airport, serving those living in London, Luton and the surrounding regions. The plans include an expanded and modernised terminal building and improved surface access. London Luton Airport (LTN) is the 5th largest airport in the UK. easytJet, Wizz Air, Monarch, Thomson, El Al, Atlasjet, Blue Air and TAROM all operate from the airport, serving a total of 107 destinations, including services to Europe, Africa and Asia. LTN handled 9.7 million passengers in 2013. Case Study: London Luton Airport London Luton Airport Landside and Airside Digital Signage Network Powered By Signagelive

London Luton Airport Landside and Airside Digital Signage Network Powered By Signagelive

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The Digital Signage Network

LTN has been managing a landside and airside digital signage network for more than five years using Signagelive’s cloud-based solution. Signagelive’s CMS is used to manage content on different screen types and sizes throughout the terminal building, including check-in, the passenger link bridge and in staff areas. All deployed AV equipment has been installed by SPC Group, a leading airport ICT supplier and one of Signagelive’s UK channel partners. SPC Group is also responsible for maintaining all AV hardware.

To take advantage of a captive audience at check-in, over 50 LCD displays (all of which are powered by Signagelive) have been installed above the check-in desks to promote airport facilities and provide a commercial advertising opportunity. The displayed content is managed by LTN’s Marcomms Department and playlists reflect factors such as the time of day and new facilities or products available in the departure lounge.

Planning consent has recently been given for a £100m development of London Luton Airport. The work will increase annual passenger capacity from 12 million to 18 million by 2031 and enable London Luton to become a leading airport, serving those living in London, Luton and the surrounding regions. The plans include an expanded and modernised terminal building and improved surface access.

London Luton Airport (LTN) is the 5th largest airport in the UK. easytJet, Wizz Air, Monarch, Thomson, El Al, Atlasjet, Blue Air and TAROM all operate from the airport, serving a total of 107 destinations, including services to Europe, Africa and Asia. LTN handled 9.7 million passengers in 2013.

Case Study: London Luton Airport

London Luton Airport Landside and Airside Digital Signage Network Powered By Signagelive

Retailers and restaurants create their respective content in accordance with guidelines stipulated by LTN Marcomms Department, who upload this onto Signagelive’s cloud-based platform and schedule and manage the content using Signagelive’s CMS. Campaigns can be amended or changed in real-time via any browser, offering great flexibility.

Signagelive-powered displays have also been deployed in the check-in area and the departure lounge for “wayfinding” purposes and these too can be used to communicate urgent information to passengers, should the need arise.

Landside and Airside Displays

LTN has installed two 3 x 2 video walls on the link bridge between airport security and the departure lounge to display offers and promotions for retail and catering partners. All departing passengers take this route to their boarding gate, making this a prime site for advertising.

Targeted content is scheduled to display at predetermined intervals on the video walls to raise awareness of onsite offers and promotions. More than 90% of onsite tenants have used the facility for advertising purposes since its launch three years ago.

If urgent information needs to be quickly communicated to passengers, notices can be added “on-demand” using Signagelive’s web interface, to ensure passengers are kept well informed.

Digital Signage for Staff

LTN has recently installed a 2 x 2 video wall in the staff area to provide regular updates on airport initiatives and development plans. The video wall is also to be used by HR to communicate with employees who work a variety of shift patterns.

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‘We have found Signagelive extremely user friendly and the simplicity of creating playlists with the drag and drop functionality makes short work of some fairly intricate playlists. The ability to upload content and deploy new content remotely via any browser has also proved invaluable and allows us to react and alter messaging in real-time’

Jackie BowryCommercial Marketing and Communications Executive, London Luton Airport.

The Benefits of Signagelive

Signagelive’s intuitive CMS supports different content formats including, static images, rolling video, IPTV, web pages and RSS feeds. In addition, it comprises a number of innovative features, such as drag and drop functionality and QR code support, to enhance consumer engagement.

The software is also easy to use. All uploaded content is stored and managed in the cloud and removes the need for onsite storage servers.

Signagelive’s cloud-based solution has provided LTN with a centralised facility to manage different display types, sizes and content formats via a single web-based interface, making the implementation of digital signage a straightforward process.

The Future

As development plans progress, LTN is planning to make use of some of the advanced functionality of Signagelive’s cloud-based software to create interactive campaigns to provide improved business services to onsite retail stores and restaurants.

LTN is also investigating the possibility of integrating digital signage with other self-service technologies to provide a personalised experience to passengers from check-in through to take-off.