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Prepaid & Loyalty E-Safetransfer S/A

Loyalty 1: prepaid+loyalty

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This is a brief presentation of the services offered under the E-Safetransfer S.A. Loyaly division (SafeLoyalty). You can witness a unique innovation: prepaid cards that also gather client usage information to feed CRM platforms, enhancing customer satisfaction through bonuses, points or frequency based discounts.

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Page 1: Loyalty 1: prepaid+loyalty

Prepaid & Loyalty

E-Safetransfer S/A

Page 2: Loyalty 1: prepaid+loyalty

Hut.Ca$h

1 Prepaid 2 Internet 3 Loyalty

Clients:Clients: Clients:

Prepaid product line

4 Giftcard

Clients:

Page 3: Loyalty 1: prepaid+loyalty

Loyalty / Clients:

Memphys Burguer

Original Shundi

IRB - Pizza Hut

Rede Matsuya

Pontos e Pré-Pago

EL - Mariachi Espaço D’Orazio

Duas Rêdes

Bordô

Page 4: Loyalty 1: prepaid+loyalty

Loyalty / Pizza-Hut:2013: Launch of a New “Gold” generation card

2012: 100.000 cards

Page 5: Loyalty 1: prepaid+loyalty

Sales x Reload / Performance:

0

500

1000

1500

2000

2500

3000

27 28

2010

2011

2012

SalesSales Sales + reload

Page 6: Loyalty 1: prepaid+loyalty

Loyalty / client usage:

43490

8791

CARDS ( Jan 2010 - May 2012 ) 52.281 SOLD

CARDS Not Re-loadedCARDS Re-loaded

Alb

erto

Gau

t Ron

ner

CN

PJ:

056

.509

.998

-70

Rua

Vill

ar D

’Alh

o 26

, apt

o 36

-AC

EP

0360

4-01

0, S

ão P

aulo

, SP

Visi

ta: 1

2/05

/201

2 E

ldor

ado

01Vi

sita

: 19/

05/2

012

Eld

orad

o 02

Visi

ta: 2

9/05

/201

2 E

stad

ão 0

3Vi

sita

: 06/

07/2

012

Alp

havi

le 0

4Te

resa

L. S

orbo

nne

CN

PJ:

072

.396

.776

-55

Rua

Da

Mat

a 22

5, a

pto

908

CE

P 04

530-

001,

São

Pau

lo, S

PVi

sita

: 14/

09/2

011

Ban

deira

ntes

01

Visi

ta: 2

9/09

/201

1 B

ande

irant

es 0

2Vi

sita

: 09/

10/2

011

Pin

heiro

s 03

Visi

ta: 0

2/11

/201

1 P

inhe

iros

04Vi

sita

: 11/

11/2

011

Ban

deira

ntes

05

Visi

ta: 2

3/11

/201

1 E

ldor

ado

06Vi

sita

: 02/

12/2

011

Pin

heiro

s 07

Vi

sita

: 03/

01/2

012

Eld

orad

o 08

Visi

ta: 1

7/01

/201

2 E

stad

ãõ 0

9

Page 7: Loyalty 1: prepaid+loyalty

0

2.500

5.000

7.500

10.000

12.500

15.000

17.500

20.000

100%

Sales x Redeeming ratio:

100% Sales in 20114% Never used card87% Redeemed free gift79% Redeemed discount in first day91% Redeemed in 01 - 30 days70% Redeemed between 31 - 60 days113% Redeemed between 61 - 90 days70% Reloades after 120 days

Page 8: Loyalty 1: prepaid+loyalty

Reload / Sales (2010/2012):

0%

20%

40%

60%

80%

100%

Janeiro 2010

Agosto 2010

Marco 2011

Outubro 2011

Abril 2012

Equalized Percentual Reload Chart

Sold & Reloaded

Sold

Page 9: Loyalty 1: prepaid+loyalty

Sales Model Loyalty 1:Card Activation

Transaction Fee Per usage: U$ 0,20Per reload: U$ 0,00

U$ 4,00 A: B:Client receives card: U$ 0,00

Page 10: Loyalty 1: prepaid+loyalty

Sales Model Loyalty 2:Card Activation

Transaction Fee Per usage: U$ 0,37Per reload: U$ 1,00

U$ 1,00 A: B:Client receives card: U$ 2,00

Page 11: Loyalty 1: prepaid+loyalty

Gift Card Internet sales:

Page 12: Loyalty 1: prepaid+loyalty

Gift Card + Loyalty:

1st Cycle: Gift Card

2nd Cycle: Loyalty

Sal

es II

: in

franc

hise

1st

Rel

oad

Sal

es I:

Ret

ail

Page 13: Loyalty 1: prepaid+loyalty

Franchise Point Redeaming:CAM.COM/UD (câmara de compensação)

Módulo CAM.COM (Equalização de

Descontos)

LOJA 01

LOJA 02

LOJA 03

LOJA 04

LOJA “n”

segundo regra (*) da Franqueadora Master

“Unidades de Descontos” São calculados pelo

Custo / Venda e reembolsados

“Conta Neutra” (em Reais)

LOJA 01

LOJA 02

LOJA 03

LOJA 04

LOJA “n”

(Informação)

Reais(R$)

Resgate de Descontos

Carga Descontos $ reais transferidos - 20% = (*)

TEF

Page 14: Loyalty 1: prepaid+loyalty

On-line & off-line capture:ESCOLHE-SE a TRANSAÇÃO

(carrega-se Pontuação ou Cash)

CLIENTE carrega “VirtualCash”

IMPLANTAÇÃO CASH PC

IMPLANTAÇÃO lojas

TERMINAL MOVEL Recebe campanhas

+

Page 15: Loyalty 1: prepaid+loyalty

Neissan Monadjem C.E.O. [email protected]