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Lure Industries - 2011 - Various Works
John YuiskaPartner/Executive [email protected]
D E V I C E D R I V E N E X P E R I E N C E S
Lure Industries - 2011 - Various Works
Lure Industries is a mobile marketing and a device production company. We help brands and agencies implement ideas & campaigns across various digital and mobile channels with a focus on ROI. Utilizing best practices and emerging platforms since 2009, Lure has developed custom (iOS & Android) apps for Stoli, Remy Martin and few other smaller brands.
A majority of the team are former entrepreneurs, agency creatives, or self employed specialists who found as a collective, we could do better work as a cohesive band of gypsies than as a single social deviant.
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Lure Industries - 2011 - Various Works
An iPad2 app with data capture,photo capabilities and a CRM campaign with social media integration.
Lure Industries - 2011 - Various Works
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Lure Industries created a simplified app that only functions on the new iPad2. Again this year the strategy was to capture names and emails of Stoli enthusiasts and promote their new Facebook Campaign, “GFY”.
The app offers a little gaming (dice rolling) to engage users. Once you choose your mood, you roll (shake) the dice, and see if you get a lucky matching 4 dice. Winners get various promotional swag at the events.
Depending on your roll, the user gets a signature cocktail recipe as the results. Then the user is asked to take their photo. The photo is then composited into the 5 different egos for the user to choose from. Once a persona or ego is chosen the user fills out a form and signs-up for promotions from Stoli.
In addition to the iPad development Lure created a CRM/email component for the app. Once people register or sign-up a personalized email is sent to participants with their recipe and photo. The email is dynamic depending on the userʼs results.
The social media/Facebook campaign was managed by another agency partner.
Lure Industries - 2011 - Various Works
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Lure Industries - 2011 - Various Works
A web 3.0 video booth using iOS4 iPhone and the iPad 3GS for the House Of Rémy Martin.
Lure Industries - 2011 - Various Works
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Concept:Each booth was constructed by Creatacor. All six booths were configured with an iPhone4 (for the camera), strobe lights, and an LCD screen. An iPad was used to control the video capture via blue tooth with the iPhone4. The iPad App gathered/captured information from participants and uploaded everything to a cloud-based web service. The client used the web service to approve and delete videos. A 3rd party social media agency then pulled the videos down to post within Facebook.
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Screen 1: Preliminary admin screen for video upload (this is only seen when app first launches)
Screen 2: Official user start screen
Screen 3: Data capture screen
Screen 4: Proceed to booth screen
Screen 5: Video record screen
Screen 6: Retry or keep dialog screen
Lure Industries - 2011 - Various Works
A private enterprise POS iPad app to promote various flavors of Stoli Vodka at tasting events.
Lure Industries - 2011 - Various Works
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WiFi
iPad
iPodTouchMacbook
Devices push data to laptop through a secure private WiFi network
Lure Industries develop and produce an iPad app for Stoli Vodka. The App was part of an ongoing summer initiative to promote the new Stoli White Pomegranik flavored vodka.
The idea was to create a platform that allowed consumers to create their own cocktail based on a Stoli Vodka and their mood. Once the consumer selects a mixer based on their mood, a Stoli recipe and order is sent to the bar from the iPad to an iPodTouch. The bartender clicks on the order and the recipe pops up to guide the bartender in mixing the Stoli Signature Cocktail.
Names and emails are captured for further marketing efforts and the consumer is emailed his/her Stoli Signature Cocktail Recipe. The whole app runs on a closed WiFi network and a MacBook is used for the brand manager to customize the app depending on the location, bar or featured Vodka.
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Phase 2 included a :30 second commercial featuring Hugh Hefner.
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RecipesStoli Citros Cosmopolitan >Stoli White Pom Fizz >Stoli Blood Orange Martini >
Stoli Citros Cosmopolitan 3 parts Stoli Citros®1 1/2 parts triple sec1 part cranberry juice1 part fresh lime juiceShake with ice and strain into a chilled martini glass. Garnish with a lime peel.
The admin tool was on the MacBook for the brand managers to customize the flavor bottles featured on the iPad and was also used for the drink orders.
The Barman App above was for the bartender behind the bar. The iPod Touch app worked both as a recipe guide and drink order queue.
Lure Industries - 2011 - Various Works
Overview:The App would be available for the public to download via the iTunes Store.
The App would be for both the iPad and iPhone.
The Experience:1. Recipes - a library of Stoli Original Cocktails
2. Party planner tool - calculates vodka plus ingredients and create a shopping list
3. Recommendation tool - type in ingredients and drink recipes are served up based on the ingredients
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Produced though Velocitude Inc.
Lure Industries - 2011 - Various Works
John Yuiska - Founder/Executive Producer
John's career spans multiple disciplines from design, motion graphics, post production, interactive, social media, mobile and digital marketing.
Recently he spent some time at a mobile start-up to help lead user experience design and creative for various mobile and social media initiatives.
John also served as Director of Internet Brand Communications for Kerzner International to developed and manage digital strategies for the Atlantis brands.
He was founding Partner & Executive Producer of the creative boutique Super-Fi New York where he produced award-winning work for several ad agencies and broadcast networks such as DDB, ML Rogers, Wieden+Kennedy, Cartoon Network, HBO, MTV, Oxygen, and VH1.
Drawing on his 17 years of experience delivering digital design and emerging media production, John is focused on helping clients engage with consumers on-the-go and creating digital social experiences.
Jason Roth - Founder/Director of Innovation
Jason Roth has been designing, developing and directing award-winning interactive experiences since the late 1990's, creating work for brands like MTV, Vh1, Nickelodeon, Cartoon Network, TV-Land, The Ritz-Carlton, Nerf, and even BMW along the way.
Jason’s career has spanned several disciplines including animation, game design and development, software design, interactive, film and advertising. Jason was a founding partner of an NYC-based creative studio, Concentrate, serving as its creative director for 6 years.
At Concentrate he played an instrumental role in developing and designing multiple public service campaigns for GMHC including multiple city wide billboard and print advertising campaigns and social networking sites. Mr. Roth left the company in 2008 to form The Roth Studio, a web design studio.
Recently, Jason's focus has been on user experience and interactivity as they relate to brand and mobile experiences. In early 2010 he teamed up with John to create Lure Industries.
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