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LXE Channel MarketingJanuary 15, 2010
LXE CHANNEL UPDATE - MARKETING
Company Confidential
AGENDA
LXE Marketing Objectives Q1 LXE Channel Campaigns
– Industry’s Best and Brightest– Voice and Wearable Solutions– VX8 Kärv and VX9 Förj
Campaign Components How To Get Started
– New MDF Request Forms and Guidelines Other Topics
– Q1 Price List – New Distribution Configurations– 2010 Event Calendar
Company Confidential
2010 MARKETING OBJECTIVES
Marketing Objectives– Support & complement channel partners– Generate qualified leads– Grow awareness of LXE solutions
Company Confidential
2010 PLANNED MARKETING ACTIVITIES
Company Confidential
2010 MESSAGING PLATFORMS
Q1 Q2 Q3 Q4
INDUSTRY The Industry’s Best and Brightest
Green Using Mobility Solutions to Transform Your Supply Chain
How Today’s Global Consumers Are Driving Innovative Uses of Barcodes
VERTICAL Hands-Free - Wearables/Voice
Building Materials (Multi-Industry)
Cold Chain (Multi-Industry)
Healthcare
PRODUCT VX8 Kärv & VX9 Förj MX9 WAN MX9 WinMobile
MX7NG
New Product Launch – “UMPC”
New Product Launch – “VM1”
Company Confidential
Q1 LXE MARKETING
“LEADERSHIP”
HANDS-FREE (VOICE & WEARABLE) SOLUTIONS – LXE pioneered and leads in Voice and Wearable computers
VX8 KÄRV & VX9 FÖRJ – LXE leads with Vehicle Mount product line, technology and market share
INDUSTRY’S BEST & BRIGHTEST SOLUTIONS– Recognize leaders in the industry and highlight their success
Company Confidential
Q1 LXE CHANNEL MARKETING
“LEADERSHIP”
HANDS-FREE (VOICE & WEARABLE) SOLUTIONS – LXE pioneered and leads in Hands-Free computers– LXE + YOUR Value Add = LEADING SOLUTION
VX8 KÄRV & VX9 FÖRJ – LXE leads with Vehicle Mount product line, technology and market share– LXE + YOUR Expertise = LEADING SOLUTION
INDUSTRY’S BEST & BRIGHTEST SOLUTIONS– Recognize leaders in the industry and highlight their success– LXE + YOUR Integration = LEADING SOLUTION
Company Confidential
VOICE AND WEARABLES SOLUTIONS
WITH OUR HANDS-FREE SOLUTION, HIGHER PROFITS ARE IN REACH
Available campaign components– State of the Industry Report – Direct Mail Template– Email Template– Online Download Page– Web Banner– Social Media Post
Cost Varies on Components Chosen & List Needs
LXE’s telemarketing firm available for lead follow-up
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VX8 KÄRV & VX9 FÖRJ
NEW TECHNOLOGYNEW NAMES
DESKTOP COMPUTING POWER IN A MOBILE ENVIRONMENT
VX8 Kärv and VX9 Förj – First members of LXE’s Trux Product Line
Technology Refresh with faster processors from Intel®
Bright backlit LED screens – No Mercury!
Lower power consumption
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VX8 KÄRV & VX9 FÖRJ
Available campaign components:– Product brief (Expert views on VMT’s in the market today)– Direct mail template– Email template– Online download page– Web banner
Your cost varies on components selected and list needs– Estimate $0 (e-mail to your own list) - $1000 (direct mail to rented list)
LXE’s telemarketing firm available for lead follow-up
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INDUSTRY’S BEST & BRIGHTEST
LXE + YOU = INDUSTRY’S BEST & BRIGHTEST Available campaign components:
– Case Study– Email Template– Online Download Page LXE is paying 100% of the cost for the first
5 campaigns– Only 4 spots remaining! Your cost will be $500 after first 5 are taken– Additional cost for list rentals LXE’s telemarketing firm available for lead
follow-up
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INDUSTRY’S BEST & BRIGHTEST
Win FREE LXE EQUIPMENT for you Customers!– At the end of the year:
• All case studies will be published on the LXE partner portal• All partners will be invited to vote on the most innovative application• Winning application (end user) will receive a $10,000 credit on LXE equipment• Partner involved in the winning application will receive 2011 Demo Equipment Set
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Company ConfidentialCompany Confidential
HOW TO GET STARTED
You:– Decide which campaign you want to participate in – Discuss campaign with LXE and decide on campaign components(VAR
Manager and Channel Marketing)– Fill out new MDF Request Form on partner portal
• Updated guidelines, updated request form, new activity performance form
LXE:– Review and approve MDF request and funds– Develop campaign components
Together: – Develop/source target list for campaign – Blast/Mail campaign to target list– Track and qualify leads– Measure program
OTHER MARKETING TOPICS
LXE Q1 2010 Price List now available on the partner portal LXE “In Stock” product configurations updated with WaveLink
configs 2010 LXE events list now available on the partner portal and
lxe.com LXE is on Twitter – Follow us (www.twitter.com/lxeinc)
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LEAD WITH LXE
Take advantage of LXE’s Q1 campaigns to show our joint leadership in Hands-Free, VMCs, and any leading solution we jointly provide
Review the new MDF Request Form posted on Partner Portal Draft a marketing plan and budget with your VAR Manager Utilize all of our available resources Tune in to LXE’s Channel in 2010!
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FEBRUARY WEBINAR TOPICS
Preview LXE’S New Online Configurator!!!!
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