GOWRI SHANKARPRESIDENT & CEOSINGLEPOINT

JOE LALLEYVP, DIGITAL PRODUCTS

MTV NETWORKS

SMS ADVERTISING 2009

IDEATION

"Whether its content delivery or monetization, MTV Networks is always looking to be as innovative as possible in the nascent mobile marketplace …

… SinglePoint's new solution will help us to enhance monetization of our growing mobile messaging inventory.“

- Joe Lalley, 4/1/2009

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SMS ADVERTISING 2010

EXECUTION

3Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

4Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

5Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

6Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

7Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

8Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

9Video from MTV Movie Awards, June 6, 2010. All rights reserved.

SMS ADVERTISING 2010

EXECUTION

10Video from MTV Movie Awards, June 6, 2010. All rights reserved.

MTV MOVIE AWARDS

Screen shot from MTV Movie Awards, June 6, 2010. All rights reserved.

Unique: Access premium inventory

Conversational: Interactive opportunity

Reach: Drive to richer experiences

ENGAGEMENT

On behalf of Starbucks, thx for voting! Tune in to the MTV Movie awards tonight @ 9/8c to see who wins!

E

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BENEFITS

Ubiquity: Deliver an experience for everyone (SMS is a universal language)

Relevance: Deeply engage the audience to contribute to show outcome

Innovation: Provide opportunities for streamlined participation

Monetization: Partner with pioneering brands to drive revenue from SMS

Synaptic: Create an immediate connection with consumers

Targeted: Access a specific audience when they are most engaged

Measureable: Track effective spend and conversions

Trusted: Ads are tied to a credible, transparent source

Visible: Embed branding message in a clutter-free medium

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FOR MTV, SMS OFFERS...

FOR THE SPONSOR, SMS IS…