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Magnes Web Life Giving

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A presentation at the 2008 Western Museums Association Conference in Anchorage, AK

Text of Magnes Web Life Giving

  • 1. on-line strategy & performance

2.

  • magnes: a little museum doing big things

3.

  • magnes: geographically challenged and in the san francisco bay area --one of americas finest outdoor arenas -- saturated with cultural offerings

4.

  • on-line giving as part of a broader approach
  • collection access project launched in 2003

5.

  • EMAIL
  • DONATIONS
  • ON-LINE SOCIALIZING
  • ON-LINE PROJECTS

connect with supporters through every avenue 6.

  • EMAIL
  • 2.7K HH weekly email blasts
  • services
  • list integration
  • format/content
    • news-y
    • clickable, users like interaction
    • community oriented
      • resource for all things
      • if you like magnes, youll like
    • always keep the preview pane in-mind
    • think aboutwhenyou email

7.

  • DONATIONS
  • on-line giving tool installed in 2003
  • groundspring.org (Tides Foundation)
  • yes,big gifts come thru
  • trustees will use
  • important, necessary utility
  • credit card fees
  • integrated email solicitation tools

8. 20 gifts received on one year-end email appeal in Dec. 2007 OF NOTE 9. you can talk about social networking -- im talking aboutfacebook 10.

  • ON-LINE SOCIALIZING
  • facebook group
  • created by youngest in the office, recent UC Grads
  • target, undergrad event achieved
  • Hillel intern
  • incentivize staff around reaching number of members goal
  • be sure ALL staff are involved -- consider corporate culture and encourage though dont require participation and awareness
  • DO NOT think this is just about the kids
  • MAJOR donors now on facebook
  • there will be the NEXT next big thing, but embrace each and every new technology iteration

11. 12.

  • ON-LINE PROJECTS
  • move museum to the web
  • all digital newsletter this fall
  • first on-line art works
  • Nomi Talisman META/DATA
    • match program
    • donors own
  • Jonathon Keats The Atheon
    • in partnership with University of California
    • also physical installation
    • also cell phone component
  • collections go live in spring

13. Focus on blogs, online postings and calendars 14. SAMPLE: on-line calendars posted for magnes events

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