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Make your mobile app K factor count: Concrete Use Cases of Great Viral Loops
TABLE OF CONTENTS
What is a viral K-Factor? How Can You build a Viral Loop?Use Cases
Ringya Gett Taxi Noknok Candy Crush DropBox UBER
SDKs that support app virality and viral loops
WHAT IS A VIRAL K-FACTOR?The virality K-factor, also known as the viral coefficient, is the most popularly used app virality parameter.
It measures how many additional users each user brings along during his / hers entire lifetime.
The more users, each of your users brings, the higher your app virality K factor is.
To make it simple, let’s assume that on average, each of your app users attracts four additional users, so your K-factor is 4.
WHAT’S VIRAL LOOP? Making your app ‘sharable’ is just the beginning. Making it worthwhile for your users to share it, worth for their connections to join and share and so on, is the real trick. You must close the loop.
In other words, to create viral loops, both your users (your ambassadors) and their connections must benefit from taking an action. It’s your job to ensure it.
WHAT’S VIRAL LOOP – CONT.
There’s no one recipe. The best you can do is analyze apps that have done it.
Some apps offer a mutual incentive for their users and their connections.
Others offer a superior user experience, that’s highly related to the fact that the users’ connections are also on board.
SO, HOW DO I DO THIS?
If you want to master viral loop building, you can get ideas from famous, popular apps…
SO, HOW DO I DO THIS? – CONT.
USE CASES - RINGYA
1. Users upload contact lists 2. Users get closed groups out of their lists3. Extra points are scored for each new member that joins
through them 4. Points can then be used to unlock premium features5. New members want to join in, as they enjoy dynamic contact
lists and can easily update details.
Ringya viral loop:
Gett is famous for its “Taxi money” coupons:
USE CASES – GETT TAXI
Offer users “Taxi money” coupons for every new user they bring in
They include a special code that users can share with their connections
Both the users and the newcomers they bring in can enjoy an incentive
The app allows users to see what name other connections gave them in their address book
Users must make sure that their connections are using this app too in order to see how they named them (anonymously)
Anyone who joins has the same reason: they’re curious!
USE CASES – NOKNOK Noknok viral loop provoke curiosity:
Encourages users to ask their friends to join so that they get extra lives and content in exchange for a Facebook share
So, the users bring in new recruits to the game when they need to pass
a difficult level
USE CASES – CANDY CRUSH
Candy Crush viral loop – one of the most viral gaming apps today:
This leading cloud storage service provider has created a viral loop by simply offering extra space on the existing user’s and his or her friend’s Dropbox accounts when the app gets a new signup.
They ensure benefits to those who joined through you, so the loop is closed
USE CASES – DROPBOX
DropBox viral loop – Simple and brilliant:
Uber created a viral loop by offering a free ride to welcome new users and offering more free rides for every new sign up they bring with them.
USE CASES – UBER
UBER viral loop – free ride :
SDKs that support app virality and viral loops
You can also get help using some tools that support apps with providing advanced tracking capabilities to social sharing such as: Appoptim or Appsocial
There are a few tools that help enhance the loop, such as K-invite which assists in creating and tracking the K Factor of mobile apps as well as tracking user growth
