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It's not the size of your data but what you do with it that counts... You might have 20 million records in your database or you might have two hundred. If the information you have stored is not correct, in sync with other systems or actually analysed... it's not doing its job. We are all trying to store and keep track of information, whether it's about customers, partners, competitors, employees… The list is endless. So to help you make the most of your data Tquila, Salesforce and Heroku were hosting a breakfast meeting, where we were talking about how you can use Heroku and Salesforce for: > Data integration - making all your data sources work together seamlessly > Storage - how you can keep as much data as you like in one place, with easy access for optimum efficiency > Analytics - measuring data is becoming more and more important - how well is your data working for you?
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Make the most of your data
27th February 2014
How Heroku can help
©Tquila | Client Name | Date
Introduction
Data – it’s an issue
Solution Patterns
Heroku
Business Cases
Agenda
©Tquila | Client Name | Date
DEVELOPERCERTIFIED
SALES CLOUDCERTIFIED256 SALESFORCE
CERTIFICATIONS
at a glanceTquila by the numbers
19NATIVELANGUAGES
3435 SERVICE CLOUDCERTIFIED 82
+311%REVENUE GROWTH2011/2012
200EMPLOYEESGLOBALLY
4KEY GEOGRAPHIES: UK,GERMANY, INDIA & JAPAN
©Tquila | Client Name | Date
why we’re different
OUR COMPANY
MARKETING CLOUDCERTIFIED
1 of 3MVPs IN THE UK
2 of 7CERTIFIED TAs IN EMEA
230+MAN-YEARS OF SALESFORCE EXPERIENCE
ONLY SALESFORCE PRODUCT DEVELOPMENT PARTNER IN EMEA
TQUILA LABSWE’VE DEVELOPED LOW-RISK, LOW-COST ACCELERATORS
UXONLY PURE-PLAY SALESFORCE COMPANY WITH A DEDICATED USER EXPERIENCE TEAM
TECHNICAL LEADERSHIP
SALESFORCE PLATINUM PARTNER SINCE THE PROGRAMME LAUNCHED
HEROKU PLATINUM PARTNER
10%SALESFORCE OWNED
©Tquila | Client Name | Date
The data issueData is bigger than ever
Too Much Data
Data not valued
No Analysis
Buzz word attack
Big Data
Big Analytics
Master Data Management
Big Data: $18b (wikibon)
Big Analytics: $13n (Gartner)
Master Data Management : $1.6b (Gartner)
Cool Buzz, but what can I do with all those big words ????
Big Data
RecommendationBig Analytics
Master Data Management
Big Data
©Tquila | Client Name | Date
It’s easy to get lost
©Tquila | Client Name | Date
The data issueMost of the time we face
Unmanageable data diversity
Data spread between multiple sources
No consolidation point
Inability to visualise and value data
©Tquila | Client Name | Date
The vision
©Tquila | Client Name | Date
Solution patternsYour data sources could be as diverse as:
• Customers transactions• Network logs• GPS Data• Social posts
They could be structured or unstructured
Data source diversity
©Tquila | Client Name | Date
Solution patternsData is spread across systems. You need to integrate them whatever access you have:• SQL and NoSQL• API• Files
And transform them before being able to use them
Data integration
©Tquila | Client Name | Date
Data integration
©Tquila | Client Name | Date
Solution patterns Data must be aggregated before being analyzed, understood or shared
That’s usually the purpose of data warehouses but they are known to be hard to build and maintain
Data warehousing
©Tquila | Client Name | Date
Data warehousing
©Tquila | Client Name | Date
Solution patterns Enter the Big Data era with Cloud and On-demand solutions based on Heroku
Transform raw unstructured data into actionable insights
Make informed decisions that will help grow your business
Understand customers/partners/employees and service them better
Data science / analytics
©Tquila | Client Name | Date
Data science / analytics
Heroku Heroku provides a polyglot cloud application platform as a service (PaaS) for building, deploying, and running apps.
Heroku’s platform lets app developers spend 100% of their time on their application code, not managing servers, deployment, ongoing operations, or scaling.
In few words
*pol·y·glot [pol-ee-glot]adjective1. able to speak or write several languages; multilingual.2. containing, composed of, or written in several languages: a polyglot Bible.
HerokuWhat is a Cloud App ?
Database App Server
Load Balancing
Salesforce integration
Compute Storage Network
Cloud App
Virtualization
You
ADDONS ECOSYSTEM
HerokuA vivid ecosystem
• Video encoding• PDF generator• Image
transformation
MEDIADATA STORE
• Redis• MySQL• MongoDB• Treasure Data
SERVICES
• Mass mailing• SMS platform• Payment gateway
ADMIN
• Load testing• Performance
monitoring• Continuous
integration
Heroku Addons is a market place such as AppExchange where providers offer on-demand services to be plugged right into any Heroku application.
©Tquila | Client Name | Date
Business CasesTquila Search is a Java Based Enterprise Search solution that can be integrated into any Salesforce organisation. It is a middleware application that integrates with your Salesforce solution to seamlessly handle indexing and search of business-relevant data.
Tquila Search
• 500k profiles
• PDF, Doc Resumes indexation
• Linkedin API
©Tquila | Client Name | Date
Business CasesTquila Search
• 300k profiles
• PDF, Doc• Geolocalized• Linkedin API
©Tquila | Client Name | Date
Use CasesTquila Hadoop
• Social Network mining• Personalized pricing• Recommendation Engine• Customer profiling• Stock Forecast• Marketing campaign outcome analysis• And more …
©Tquila | Client Name | Date
Use CasesTquila Hadoop
Big Data analysis flow:• Create workers to aggregate data• Transform your data• Create Query Jobs• Perform statistical analysis• Use Shiny to share visual analysis
outcome
©Tquila | Client Name | Date
To SummariseIt’s all about your flow of Data:• Collecting• Exchanging• Sharing• Nurturing• Qualifying• Storing• Analyzing• …
It might look simple but it’s always more complex than it seems
Using Heroku, you can hide the complexity, focus on your Data and not on the underlying technologies.
We can all use our data better
©Tquila | Client Name | Date
From complexity to simplicity
©Tquila | Client Name | Date
thankyou Contact us:
+44 203 429 1300
www.tquila.com
@tquiladotcom
