Marketers That Matter Cisco Live 2013

Cisco Live 2013“Redefining the Customer Experience”

© 2013 Cisco and/or its affiliates. All rights reserved.Cisco Live 2013Highlights Cisco Public

Demographic & Core Event Customer Testimonial

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ADVANCE . . Brand, Strategies, Priorities

“More than just an event, it is a whole experience”

“Keynotes are amazing and world of solutions is one of the best”

“The most informative and customizable training event in the industry”

“Definitely a best of breed event”

“It’s motivating, engaging and a TRUE learning experience!”

INNOVATE..in the delivery of global customer and partner loyalty experiences

AMPLIFY . . Voice & Share in market

INSPIRE . . Customers, Partners into deeper relationships & loyalty with Cisco

“Fantastic job! Amazing products and vision”

“Best use of your training budget..It paid for itself in the first hour”


Cisco Live 2013Record Scores in Every Category!

In-Person & Online Engagement

Product Awareness & Familiarity

Message Impact

Satisfaction & Relationships

World of Solutions & Cisco Campus

Social Media , Cisco on Cisco,

Business Impact

Education & Training

Customers Satisfaction: 4.65

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20,000 Registered: +18% year over year

Record In Person Attendance

Net Promoter score: 75% (+3)Average for Industry/Proprietary events is 30-40%

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Nearly 1.5M total impressionsQualified Page Views – 135,000Educate & Excite Channels: 100 hours of broadcasting and 600 sessions recorded on-demand

Extending Reach Online

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“I believe Cisco's leadership has their finger on the pulse of IT technology. Well done!”

John Chambers Keynote: 4.71 Satisfaction Score

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#CLUS “Trended” nationally twice during Cisco Live – only second time ever for Cisco#CLUS mentioned over 46k times, +100%Social Media Hub team drove 1700+ engagements, 40M impressions

Social Media Reach and Impact

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Purchase Plans:9 out of 10 are serious buyers

• Likely to purchase Cisco products, services, solutions as a result of attending Cisco Live98%

• Have specific Cisco product or service purchase plans as a result of attending Cisco Live87%

• Now interested in product/service they were not aware of prior to Cisco Live.64%


Messaging: 41 Point Lift in Internet of Everything Familiarity

After the Event

Before the Event

0%10%

20%30%

40%50%

60%70%

80%90%

100%

FamiliarExtremely/very familiar

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51%

92%

A7A63102


Awareness & Relevance Customer Testimonial

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Product Familiarity: More than 20% lift in product familiarity across multiple categories pre- to post-event


Relationships & Loyalty

Loyalty–88% are Pro Cisco –49% are Evangelists (record high)–97% are likely to recommend Cisco Live (47% extremely likely)Value of Cisco Live–93% extremely/very valuable – up from 90% (13 point increase in extremely valuable)

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Revenue Marketing: Top Performing Program

Cisco Live 2013 lead management pilot program out-performed other marketing activities in all key categories

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Education & Training The #1 reason customers attend

BREAKOUTS

58,091 total attended: +33.6%4.51 overall; 4.42 in 2012

New! EMPOWERED WOMEN’S NETWORK

4.89 overall; 245 attendees

Table Topics, Tech Solutions Clinics, Meet the Engineer, WISP, SPP, Tech Seminars, Labs

All increased attendance and overall scores

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75% intend to take direct action with Partners as a result of attending

70% partners re-signed onsite for 2014

2014 Diamond sponsorships SOLD OUT

World of Solutions Showcasing the Partner ecosystem

Cisco Campus – Vision, Strategy & ProductsCome to life!

83% rated Campus above average or excellent

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69% watched a demo

63% talked to a Cisco rep

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Innovate: Cisco on Cisco

Bandwidth consumption doubled year over yearLargest consumption Century Link has ever seen 13,000 concurrent wireless connections20,000+ users40,000 unique devices500 Cisco access points

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Cisco Kiosks: 78% satisfied or very satisfiedConference information, agenda, maps, live agents, throughout the environment

Innovate: Cisco on Cisco

Cisco TelePresence captures 600 sessions, audio, video, slides

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“Cisco’s momentum appears to be growing… The “social feed” carried references throughout the day to Cisco “Just getting It”- Goldman Sachs

Media & Analyst Platform


Awareness & Relevance Additional Results

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“Excellent vendor and Cisco partner relationship building opportunities”

“Excellent conference that will provide professional and personal growth and adds business value”

“brings a new vision to your decision if considering Cisco”

“Excellent event that allows direct access to a lot of extremely good Cisco employees”

“Good place to see solution or technology that I would not have thought while evaluating an architecture”

“One stop shop for leading edge products”

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“[Cisco Live] was a great experience and for anyone in the IT field it is a must attend.”

“Truly Amazing”


Awareness & Relevance Customer Testimonial

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“Cisco Live is like Space Camp for adults. Once you have been there, coming back to normal life is difficult . . .”Jonathan Davis

Technology

Marketers That Matter Cisco Live 2013